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Case Studies

Case Study: Elite of Lexus Award

Client: Lexus

Lexus.jpg

THE CHALLENGE 

Lexus’ Elite of Lexus award was celebrating it’s 25 year anniversary, and Lexus wanted to update and modernize it; the original trophy was valued at $10,000 and was antiquated, not reflecting the new modern Lexus. 

Lexus was not sure what they wanted, but gave us information regarding their philosophy, as well as images of some of the dealerships. They wanted the trophy to reflect their mission: Excellence in Customer Service, Sales and Design. 

THE SOLUTION 

Using the information provided by the Lexus agency, PromoShop came up with a design they thought that Lexus would appreciate: a modern version of the old award. The award featured human figures holding a globe, with the globe as re-purposed from the original award. 

It started as a 3-way bid and after a process of elimination over a 6 month period, PromoShop’s design was selected and moved in to production. Additionally, PromoShop created a custom pedestal and cover to hold the award in the dealership. 

THE RESULTS 

From inception to delivery, the process took just over a year and Lexus was very satisfied with their new and improved award. 

Case Study: International Custom Pillows

Case Study: International Custom Pillows

Dreamworks International department was hosting meetings in London, and was looking for a unique way to incorporate some of their most popular characters within the décor. 

Case Study: Custom Flavoured Lip Balm

Client: Pabst Blue Ribbon

Blue Ribbon.jpg

THE CHALLENGE 

The client wanted a “takeaway” for anyone purchasing Pabst Blue Ribbon in Canadian C-stores during a promotional period. Since it was a giveaway, we wanted to create an idea that created interest to motivate buyers to purchase Pabst Blue Ribbon, but stay under a $1 each. 

THE SOLUTION 

PromoShop presented the client with the idea of custom flavoured lip balm using quintessentially “French Canadian” flavours that would cater to the market where the giveaway would occur. Working with one of our suppliers, we developed lip balm in three flavors: Poutine (a French Canadian dish that consists of French fries topped with cheese curds and gravy), Beer, and Pulled Pork. 

THE RESULTS 

We designed both the lip balm tube packaging and the retail display box. Packs of 60 (20 of each flavor) were displayed in C stores in Quebec and Montreal Canada and was a gift with purchase when you bought a six-pack of PBR or more. Promotion was such a success that this will be the third summer in a row doing the same promotion. 

Case Study: Murray Christmas Sweater

Client: Netflix

THE CHALLENGE 

Netflix had a movie coming out, giving us a tight deadline, plus they were asking for something that had not been done before. They wanted to take a knit sweater and add a full color process photo of Bill Murray—which is not an easy process. 

THE SOLUTION 

In order to complete this job, we ended up needing to have the sweaters knitted in one factory, then we had to take the front panels to a second factory to have the screens placed, and then they were taken back to the first factory to complete the sweater. 

THE RESULTS 

It got down to the wire, but we made it happen in time for Jason Schwartzman to wear it on the Today Show and bring it to Al Roker. Miley Cyrus also wore it at the premier party, and it was in “In Touch” magazine. Sophia Coppola was also photographed wearing the sweater in “US“ magazine. It was a huge success and all over Instagram. 

Did you know? We’re recognized as a top Product Design Company on DesignRush 

Case Studies: Starlight Bears

Client: Starlight Foundation

Starlight-Bears.jpg

THE CHALLENGE 

Starlight Children’s Foundation partners with experts to improve the life and health of seriously ill kids and their families around the world. Starlight came to us more than 10 years ago, looking for an item to help raise money to benefit the foundation. 

THE SOLUTION 

PromoShop was able to come up with a custom teddy bear that was quality yet inexpensive enough so that it could be utilized for a very effective fundraiser. The bears have been given away to seriously ill children in hospitals all over the country, bringing smiles to the faces of the children and help fund innovative programs that empower, educate, entertain and inspire hospitalized children throughout the tri-state area. 

THE RESULTS 

Starlight works with PromoShop yearly to purchase this custom bear for about one-fifth of its retail cost. Starlight has ordered anywhere from 3000pcs to 9000pcs every year, using all the proceeds from their sale of the bear benefit the foundation helping seriously ill children and their families. Since the development of the original Starlight bear, Starlight has also added the Matthew bear, which comes in three sizes and colors.

Case Study: LIVE PD Mailer

Client: A&E

THE CHALLENGE 

A&E wanted to celebrate the success of their hit show Live PD with a swag bag perfect for customers to have for their next "ride-along." 

THE SOLUTION 

The kit was packaged in a printed tote bag that contained a tee shirt with glow-in-the-dark imprint and custom retail hang tag, aviator sunglasses, and a custom-shaped Flex pillow (Flex is the four-legged star at A&E's 'Live PD.'), so that viewers would have their very own K9 companion. Hanging from the tote bag was a Police badge-shaped bottle opener. 

THE RESULTS 

Everything was packaged in a custom shipper box, filled with show literature and drop shipped to over 380 recipients.

Case Study: POPtv Mailer

Client: POPtv

THE CHALLENGE 

POPtv wanted to introduce their new show, Let’s Get Physical, with their #1 hit show, Schitt’s Creek, by doing a combo mailer. 

THE SOLUTION 

We created a combo “book” that allowed Schitt’s Creek to be on the left side with a custom speaker and backup battery, as well as a POPtv custom USB with both shows loaded on them. On the right side, was the new intro to Let’s Get Physical with custom bluetooth headphones, and terry headband and wristbands. All packaging for products was custom full color imprinted. 

Case Study: Perrier Modern Art

Client: Nestlé Waters

THE CHALLENGE 

Perrier, the natural sparkling mineral water company, decided to do a limited edition run of packaging inspired by “Street Art”. Perrier commissioned three of the world’s most influential street artists: American artist JonOne, Japanese artist Sasu, and the Brazilian humanist Kobra. The three artist ultimately created nine unique designs to adorn the iconic glass bottles, the plastic PET bottles and the new Perrier Slim Can. 

With the release of the new packaging, Perrier wanted to create a gift for their top customers in order to promote awareness for the new can design. 

THE SOLUTION 

Working with a Nestlé Agency we were able to develop some retail influenced items for Perrier to give away. Following the home trend in retail of clean lines and color, we developed the concept of an acrylic tray with matching coasters and a set of four etched glasses that showcased the fun, hip, modern art.

Case Study: Global Launch Kit

Client: Netflix

Netflix Global Launch

THE CHALLENGE 

Netflix was looking for an upscale gift to give to their employees to launch their global presence. Being the Global Launch, they thought it would be appropriate to give products that tied in with travel. 

THE SOLUTION 

We worked with an overseas factory to create a bag similar in style to a Tumi Dopp kit. Inside the toiletry bag was a dimensional luggage tag with slogan "Binge Responsibility," a luggage strap that included full color art from Netflix original content, a retail-style RFID passport holder, and a luggage spotter. The products were settled in a die cut foam two layer presentation, and the entire kit was wrapped with a printed belly band. 

THE RESULTS 

Netflix was very pleased with how the entire kit came together for their employees to enjoy to celebrate their global launch.

Case Study: Dreamworks Pillows

Client: Dreamworks International

Dreamworks.jpg

THE CHALLENGE 

Dreamworks International department was hosting meetings in London, and was looking for a unique way to incorporate some of their most popular characters within the décor. The meeting room was not a typical table and chair setting, but rather more of a comfortable lounge. 

THE SOLUTION 

PromoShop had previously pitched the idea of throw pillows for another department at Dreamworks, and had gone as far as making spec samples utilizing some of the Dreamworks characters. Once we were able to get one of those pillows into the hands of the International department, the client saw them it was a “slam dunk”. 

THE RESULTS 

PromoShop created 75 total pillows with five different designs. The pillows were the perfect complement to the lounge décor. The client was thrilled, and received a ton of positive feedback from all the meeting attendees.

Case Study: The Fashion Fund Mailer

Client: Ovation TV

Ovation.jpg

THE CHALLENGE 

The client, Ovation TV, wanted to create a mailer to send to cable owners across the US to entice them to add Ovation TV to their lineup, using the season premiere of the show Fashion Fund as the hook. 

THE SOLUTION 

PromoShop created a dimensional mailer that was sent to each recipient. When they open the lid, three different lights blink randomly and a sound chip mimicking the noise of a camera goes off for 10 seconds. Inside the box is a iPad holder branded with the Ovation TV logo and a 3D USB drive shaped like a camera preloaded with the trailer of the Fashion Fund show. 

THE RESULTS Both the client and the mailer recipients were impressed by the final result... in fact, Ovation TV won an award for their ingenuity and design of a direct mail piece!

Case Study: Custom Flavoured Lip Balm

Client: Pabst Blue Ribbon

PBR-Lipbalm

THE CHALLENGE 

The client wanted a “takeaway” for anyone purchasing Pabst Blue Ribbon in Canadian C-stores during a promotional period. Since it was a giveaway, we wanted to create an idea that created interest to motivate buyers to purchase Pabst Blue Ribbon, but stay under a $1 each. 

THE SOLUTION 

PromoShop presented the client with the idea of custom flavoured lip balm using quintessentially “French Canadian” flavours that would cater to the market where the giveaway would occur. Working with one of our suppliers, we developed lip balm in three flavors: Poutine (a French Canadian dish that consists of French fries topped with cheese curds and gravy), Beer, and Pulled Pork. 

THE RESULTS 

We designed both the lip balm tube packaging and the retail display box. Packs of 60 (20 of each flavor) were displayed in C stores in Quebec and Montreal Canada and was a gift with purchase when you bought a six-pack of PBR or more. Promotion was such a success that this will be the third summer in a row doing the same promotion.