Case Study: Toolbox Fridge & BBQ Tools

Client: Mopar

THE CHALLENGE 

Mopar Canada was looking to run a summer promotion to get more customers into dealerships to have their cars serviced. They wanted an item and contest that showcased how Mopar technicians were highly-trained experts and had the right tools to do the job. 

THE SOLUTION 

The PromoShop team developed a theme that started with the slogan: “The experts for your vehicle. The tools for your summer.” 

The final product was an innovative and fun promotion that educated customers; Mopar offered custom-made BBQ sets with Mopar tool handles all packaged in a custom box. For the contest, each customer was added in a raffle where they had a chance to win a Limited Edition Mopar Toolbox Fridge. 

THE RESULTS 

It was the largest promotion run for the year with an order 1.5x the expected amount or BBQ sets, with 150 Fridges raffled and 300+ units sold individually.