Case Study: Big Idaho Potato Truck

Client: Idaho Potato Commission

THE CHALLENGE 

In 2012, The Idaho Potato Commission was celebrating their 75th anniversary and wanted a commemorative and limited edition piece to give to government dignitaries, foreign agencies, corporate clients and other individuals. They wanted something different and unique with a high perceived value. 

THE SOLUTION 

PromoShop came up with the concept of creating a duplicate of the actual Big Idaho Potato Truck complete with a custom ‘window box’ to give it a retail look and higher perceived value. The process for creating this piece took 7 months and multiple custom molds to get the truck exactly as the original 18 wheeler version. 

THE RESULTS 

Needless to say, the national tour of the Big Idaho Potato Truck is still going strong and PromoShop has produced its 3 round of custom replicas during this time. The trucks are even being sold as commemorative pieces on the Idaho Potato Commission's website. Since the inception of the program and creating the promotional piece, PromoShop has won two awards for the creative idea through two different industry organizations.