Case Study: Influencer Kit

Client: Haagen Dazs

THE CHALLENGE 

The Haagen Dazs team reached out to us to help them support their 2018 HD campaign by creating influencer boxes for an experiential event in San Francisco attended by one of their celebrity influencers – Andrew Matarazzo. [Andrew Matarazzo is a Los Angeles-based actor and singer best known for joining the cast of the MTV television series Teen Wolf in its final season] 

THE SOLUTION 

The $37K influencer Kit order was for 125 Kits that are aimed at Social Media Influencers, including celebrities. PromoShop came up with a combination of products for 4 different Kits; the TRIO, Snacks, Non-Dairy kits each included double wall stainless tumbler with the tapestry logo, a custom engraved scoop, an ice cream bowl, a Bluetooth speaker, as well as ice cream coupons from client. The Honey Bee Box contained all of the above plus a custom pen from Swiss manufacturer. We created the custom box and color coded each box with a specific colored ribbon. 

To take it a step further, our Nestle Ice cream client worked with their ice cream sampling vendor to include actual samples of ice cream. The completed kids were sent to Artic Freeze to add the ice cream to our custom insert tray and shipped to the Influencers.