Case Study: Talking Bridezilla

Client: WE tv

THE CHALLENGE 

WE tv wanted a unique gift to give out to media buyers at the Reelscreen Summit in Washington DC. They came up with the very relevant idea of a Talking Bridezilla. 

THE SOLUTION 

They had three sound bites they wanted to include, so I worked with a factory to create a custom sound chip that says three different [explicit] phrases when pushed. We sourced the correct sized Godzillas, and worked with a seamstress to create the veils. All the pieces were sent to one vendor and were assembled domestically. 

THE RESULTS 

They client originally ordered 50, but loved the completed product so much that they decided a week before the event that they wanted 50 more. The talking Bridezilla was such a hit, that it was briefly trending on Instagram.