Trends We're Seeing: Work on the Move

Non-traditional workspaces demand products that allow consumers to work anywhere. These versatile options make it easy for digital nomads, on-the-road warriors, and sprinters running from meeting to meeting to stay nimble, organized, and productive wherever they meet to connect and collaborate.

Working remotely, sharing workspaces, and desk hopping are the now the new norm. Companies are embracing flexible workspaces with hoteling desks and conference rooms. According to ZDNet, Georgia-Pacific realized that many of their employees work remotely or from different facilities, so they removed offices on its 24 floors to create open layouts with lots of natural light. Mobility was a key factor in the decision to create the hoteling desk system. Employees have the ability to move around the floor as well as between floors, and will have the technology to connect seamlessly from any location. A mobile application allows them to book desks or rooms from any location.

The products that mirror the Work On The Move trend include technology infused into fabrics, portable and multi-purpose items, and sleek, simple designs. These products reflect the new ways we are working such as cohabitant work spaces or coffee shops. The office has transformed and the cube walls are coming down so we are adapting to a functional mobile office. Apparel and backpacks are being offered with headphone and USB jacks and power bank outlets. Multi-purpose products empower consumers to adapt to the environment while still being able to get the job done.

When buying custom products to promote your brand, staying on-trend is often the right move, as your customers and employees will appreciate seeing your branded items matching up with current retail looks. Each product and trend on this list gives you fantastic options that your company will love to give away.

Content compliments of Pinnacle Promotions. For more on this trend, click here.