Case Study: Dealer Experience Contest

Client: The Lincoln Motor Company

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THE CHALLENGE 

Lincoln was running a contest for its dealerships to encourage social media and community engagement. This contest encourages dealers to share real life experiences and participate amongst the community. Lincoln was looking to come up with a tiered gifting platform for the winners, based on their level of participation. 

THE SOLUTION 

PromoShop came up with a package that included OPI nail polish in a custom box (the client only wanted name brand nail polish so we were able to source OPI brand colors to match their new vehicle paint chip colors for 2017), a Eone Tactile watch, and a Contigo tumbler. The tone on tone Lincoln star imprinted on the top of the box gives it a retail look and feel—emulating the current trend of subscription boxes. 

THE RESULTS 

The client was so pleased with the final product they ordered 500 for their ongoing contest. 

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