Client: Lexus



Lexus’ Elite of Lexus award was celebrating it’s 25 year anniversary, and Lexus wanted to update and modernize it; the original trophy was valued at $10,000 and was antiquated, not reflecting the new modern Lexus. 

Lexus was not sure what they wanted, but gave us information regarding their philosophy, as well as images of some of the dealerships. They wanted the trophy to reflect their mission: Excellence in Customer Service, Sales and Design. 


Using the information provided by the Lexus agency, PromoShop came up with a design they thought that Lexus would appreciate: a modern version of the old award. The award featured human figures holding a globe, with the globe as re-purposed from the original award. 

It started as a 3-way bid and after a process of elimination over a 6 month period, PromoShop’s design was selected and moved in to production. Additionally, PromoShop created a custom pedestal and cover to hold the award in the dealership. 


From inception to delivery, the process took just over a year and Lexus was very satisfied with their new and improved award.