Industry trends provide valuable insight into what is up-and-coming in the promo industry. As we head into autumn, these hot trends will light up cooler days and help your brand shine.
NAME IN LIGHTS
Even our ancient ancestors became fascinated with glowing light after the discovery of fire. Bright illumination catches the eye and elevates something from ordinary to exceptional. Reinventing standards with light-up features is a surefire way to create buzz and make a brand shine.
While smooth surfaces may appeal to the minimalist in all of us, adding texture provides an elevated and expensive look. Texture takes ordinary items up a notch; whether it is the classic styling of wood grain on notebooks, plush on cozy blankets, or the soft touch of rubberized pens.
Bold pops of color provide the opportunity to push the envelope and have some fun. Full color is perfect for those looking to stand out and bring maximum impact. A variety of colors mixed in interesting ways have more impact than simpler options, so use full color to make a campaign truly striking.