Case Study: Global Launch Kit

Client: Netflix

Netflix Global Launch

THE CHALLENGE 

Netflix was looking for an upscale gift to give to their employees to launch their global presence. Being the Global Launch, they thought it would be appropriate to give products that tied in with travel. 

THE SOLUTION 

We worked with an overseas factory to create a bag similar in style to a Tumi Dopp kit. Inside the toiletry bag was a dimensional luggage tag with slogan "Binge Responsibility," a luggage strap that included full color art from Netflix original content, a retail-style RFID passport holder, and a luggage spotter. The products were settled in a die cut foam two layer presentation, and the entire kit was wrapped with a printed belly band. 

THE RESULTS 

Netflix was very pleased with how the entire kit came together for their employees to enjoy to celebrate their global launch.

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