Case Study: Dreamworks Pillows

Client: Dreamworks International

THE CHALLENGE 

Dreamworks International department was hosting meetings in London, and was looking for a unique way to incorporate some of their most popular characters within the décor. The meeting room was not a typical table and chair setting, but rather more of a comfortable lounge. 

THE SOLUTION 

PromoShop had previously pitched the idea of throw pillows for another department at Dreamworks, and had gone as far as making spec samples utilizing some of the Dreamworks characters. Once we were able to get one of those pillows into the hands of the International department, the client saw them it was a “slam dunk”. 

THE RESULTS 

PromoShop created 75 total pillows with five different designs. The pillows were the perfect complement to the lounge décor. The client was thrilled, and received a ton of positive feedback from all the meeting attendees.