Case Study: The Fashion Fund Mailer

Client: Ovation TV

THE CHALLENGE 

The client, Ovation TV, wanted to create a mailer to send to cable owners across the US to entice them to add Ovation TV to their lineup, using the season premiere of the show Fashion Fund as the hook. 

THE SOLUTION 

PromoShop created a dimensional mailer that was sent to each recipient. When they open the lid, three different lights blink randomly and a sound chip mimicking the noise of a camera goes off for 10 seconds. Inside the box is a iPad holder branded with the Ovation TV logo and a 3D USB drive shaped like a camera preloaded with the trailer of the Fashion Fund show. 

THE RESULTS Both the client and the mailer recipients were impressed by the final result... in fact, Ovation TV won an award for their ingenuity and design of a direct mail piece!