Case Studies: Starlight Bears

Client: Starlight Foundation

THE CHALLENGE 

Starlight Children’s Foundation partners with experts to improve the life and health of seriously ill kids and their families around the world. Starlight came to us more than 10 years ago, looking for an item to help raise money to benefit the foundation. 

THE SOLUTION 

PromoShop was able to come up with a custom teddy bear that was quality yet inexpensive enough so that it could be utilized for a very effective fundraiser. The bears have been given away to seriously ill children in hospitals all over the country, bringing smiles to the faces of the children and help fund innovative programs that empower, educate, entertain and inspire hospitalized children throughout the tri-state area. 

THE RESULTS 

Starlight works with PromoShop yearly to purchase this custom bear for about one-fifth of its retail cost. Starlight has ordered anywhere from 3000pcs to 9000pcs every year, using all the proceeds from their sale of the bear benefit the foundation helping seriously ill children and their families. Since the development of the original Starlight bear, Starlight has also added the Matthew bear, which comes in three sizes and colors.