Case Studies: Starlight Bears

Client: Starlight Foundation



Starlight Children’s Foundation partners with experts to improve the life and health of seriously ill kids and their families around the world. Starlight came to us more than 10 years ago, looking for an item to help raise money to benefit the foundation. 


PromoShop was able to come up with a custom teddy bear that was quality yet inexpensive enough so that it could be utilized for a very effective fundraiser. The bears have been given away to seriously ill children in hospitals all over the country, bringing smiles to the faces of the children and help fund innovative programs that empower, educate, entertain and inspire hospitalized children throughout the tri-state area. 


Starlight works with PromoShop yearly to purchase this custom bear for about one-fifth of its retail cost. Starlight has ordered anywhere from 3000pcs to 9000pcs every year, using all the proceeds from their sale of the bear benefit the foundation helping seriously ill children and their families. Since the development of the original Starlight bear, Starlight has also added the Matthew bear, which comes in three sizes and colors.

Trends We're Seeing: Outer Limits

Trends We're Seeing: Outer Limits

Technological advances are changing the landscape of our daily lives and our daily wardrobe choices. Adaptable, protective and functional, these futuristic styles fuse technology and design while keeping us on the move.


Athleisure has taken a space-age turn as head-to-toe black becomes a popular look for office and leisure looks. Contrasting surface textures combine with sleek styling, creating compelling future-forward styles.

City Ninja

Stealthy dark, armor-like styles with quilted layers and reflective elements speak to our inner ninja. Items that allow for easy movement help us thrive in our active, urban lives

Content compliments of SanMar. To learn more about this trend, check out

Case Study: LIVE PD Mailer

Client: A&E


A&E wanted to celebrate the success of their hit show Live PD with a swag bag perfect for customers to have for their next "ride-along." 


The kit was packaged in a printed tote bag that contained a tee shirt with glow-in-the-dark imprint and custom retail hang tag, aviator sunglasses, and a custom-shaped Flex pillow (Flex is the four-legged star at A&E's 'Live PD.'), so that viewers would have their very own K9 companion. Hanging from the tote bag was a Police badge-shaped bottle opener. 


Everything was packaged in a custom shipper box, filled with show literature and drop shipped to over 380 recipients.

Gifts Worth Giving

Gifts Worth Giving

As we head into gift-giving season, there are distinctive trends that can guide your item selection to make a positive impression with recipients. Here are our top trends to make sure you do gift-giving right this season.

High Perceived Value

Items that feel elevated, with high perceived value are universally appealing as gifts. Giving exclusive designs in high-quality materials with innovative features increases impact. Additionally, gift items backed by a retain brand increases perceived value while ensuring product quality and safety. 

Fun and Unique

Taking time to find gifts that are thoughtful and unique can help you brand be memorable. Another way to be unforgettable is to give items related to having fun! Gift-giving season is a time of joy and celebration so gifts that reflect the cheer of the season can carry a brand’s impact into the New Year and beyond.

 Useful Tech

Technology items are always popular, but thinking about how recipients will use the gift can make them even more special. For travelers, a power bank, laptop bag or ear buds can prove useful while on the road. Functional and practical wireless tech is also popular and ensures a brand will be remembered every time the recipient powers up.

Content Provided by BIC Graphic.

Case Study: POPtv Mailer

Client: POPtv


POPtv wanted to introduce their new show, Let’s Get Physical, with their #1 hit show, Schitt’s Creek, by doing a combo mailer. 


We created a combo “book” that allowed Schitt’s Creek to be on the left side with a custom speaker and backup battery, as well as a POPtv custom USB with both shows loaded on them. On the right side, was the new intro to Let’s Get Physical with custom bluetooth headphones, and terry headband and wristbands. All packaging for products was custom full color imprinted. 

Trends Worth Emulating: Be Bright, Be You!

Trends Worth Emulating: Be Bright, Be You!

It’s no secret that we live in turbulent times. But instead of embracing the negativity and chaos, many people are doing the exact opposite: spreading positivity and optimism. Brands are using hope to connect with customers, and utilizing empowering graphics to share important messages. Bright colors and “super” graphics spread cheer while encouraging people to adopt an empowered attitude.


Among the positive messages out there, being yourself is becoming one of the most important trends. In the words of Mr. Rogers, “You are a very special person. There is only one like you in the whole world. There's never been anyone exactly like you before, and there will never be again. Only you. And people can like you exactly as you are.”

It’s our unique identities and styles that have become our individual you-niforms. By thinking about “custom” in a new way, you can make any style your own. In the work place, stereotypes are fading as men look for officewear that reflects personal fashion sense over “tried and true” standards; and personal attitude, rather than age, determines what to wear and how to style it.


In a world where you can be anything, be happy, be kind, and be you!

Content compliments of SanMar. For more on this trend, click HERE.

September is Rheumatic Disease Awareness Month!

September is Rheumatic Disease Awareness Month!

Almost everyone living with rheumatoid arthritis (RA) would probably agree: there’s a need to increase public understanding about RA. The general public seems to have some serious misconceptions about what exactly RA is and what it’s really like to live with RA.

RDAM was launched just two years ago by the American College of Rheumatology (ACR), to improve the public’s understanding of rheumatic diseases, like RA, and the symptoms, risk factors, treatment options, and health impacts of life with RA.

The theme of RDAM is “Hundreds of Diseases, One Voice.” This encourages us to work together, speak as one voice, and to help educate the public about the realities of rheumatic diseases and what it’s like to live with one. It’s an opportunity to advocate for health and well being, and to help advance healthcare policies that give access to safe, affordable, and effective healthcare.

So what can you do to help promote awareness during September? For starters, share this article with your friends and family members – or perhaps direct them to this article so they can learn about the difference between RA and OA. Contact your lawmaker to encourage them to acknowledge RDAM and fight for laws that provide us with better healthcare – the Simple Tasks website offers an easy to use form. Follow the conversation on social media using the hashtag #RDAM.

If we truly act as one voice, we can encourage more understanding and compassion for people living with rheumatic diseases — which will improve the lives of millions of Americans!

Content pulled from

Trends Worth Falling For

Trends Worth Falling For

Industry trends provide valuable insight into what is up-and-coming in the promo industry. As we head into autumn, these hot trends will light up cooler days and help your brand shine.


Even our ancient ancestors became fascinated with glowing light after the discovery of fire. Bright illumination catches the eye and elevates something from ordinary to exceptional. Reinventing standards with light-up features is a surefire way to create buzz and make a brand shine.



While smooth surfaces may appeal to the minimalist in all of us, adding texture provides an elevated and expensive look. Texture takes ordinary items up a notch; whether it is the classic styling of wood grain on notebooks, plush on cozy blankets, or the soft touch of rubberized pens.



Bold pops of color provide the opportunity to push the envelope and have some fun. Full color is perfect for those looking to stand out and bring maximum impact. A variety of colors mixed in interesting ways have more impact than simpler options, so use full color to make a campaign truly striking.


Case Study: Perrier Modern Art

Client: Nestlé Waters


Perrier, the natural sparkling mineral water company, decided to do a limited edition run of packaging inspired by “Street Art”. Perrier commissioned three of the world’s most influential street artists: American artist JonOne, Japanese artist Sasu, and the Brazilian humanist Kobra. The three artist ultimately created nine unique designs to adorn the iconic glass bottles, the plastic PET bottles and the new Perrier Slim Can. 

With the release of the new packaging, Perrier wanted to create a gift for their top customers in order to promote awareness for the new can design. 


Working with a Nestlé Agency we were able to develop some retail influenced items for Perrier to give away. Following the home trend in retail of clean lines and color, we developed the concept of an acrylic tray with matching coasters and a set of four etched glasses that showcased the fun, hip, modern art.

#psCARES: Interfaith Sanctuary Homeless Shelter

#psCARES: Interfaith Sanctuary Homeless Shelter

PromoShop Boise wanted to give back to their local community and, being in close proximity to the downtown metropolitan area, they could see the need of those with less than ideal living situations. As a team they decided one way they could assist these individuals was to provide them with their next meal.

The team decided that the place they would like to help is the Interfaith Sanctuary Homeless Shelter, which is located near the Boise office.


The team worked together to get the supplies and assemble sandwiches for the shelter and delivered them around lunchtime that day.


After this experience, the Boise team decided that it would be a great way to bond as a team and to also continually give back to their community. They have concluded that they will be doing this monthly and will be looking for additional ways to serve and lift those around them.



Making it POP: Flex Emblem

Making it POP: Flex Emblem

Flex Emblem elevates your brand with greater detail, an attractive appearance featuring bold or metallic finishes, and deeper, more detailed texturing. It’s more than an emblem, it’s a status symbol and it’s trending at retail right now. Choose Flex Emblem and make a bold brand statement without saying a word.

Flex Emblem_Step by step copy.jpg

The dimensional and intricately detailed nature of Flex Emblem gives any promotional item a higher perceived value and provides the “wow factor” customers are looking for. It stands out and captures attention, providing more brand exposure with each impression.


This new type of embellishment got its start in the garment and hat industry. As this decoration trend grew and became more popular in retail, it made sense that it would translate well in the promotional products space. 

Although there are many more items that can be embellished via the Flex Emblem process, we have recently noticed that it is trending in the following retail environments:






Sports Apparel:







Umbrellas: Your Friends on the Field

Umbrellas: Your Friends on the Field


While at a tradeshow recently, I had a conversation with someone about umbrellas.   She said, “Where we are, we really don’t have a need for umbrellas seeing as though we don’t get much rain.”   Immediately, I replied that umbrellas are not only great for rainy day, but on sunny days too!  She shrugged and said, “Yeah. I suppose.”  That response wasn’t what I was hoping for! So, I took it one step further:

Me:  “Do you have kids?”

Client: “Yes.”

Me: “Do your kids play sports?”

Client: “Yes.”

Me: “I have a son. He plays football. Practice starts in July when it’s really hot outside. It’s borderline miserable! I’m sure you know what I’m talking about, right? How many times have you sat at practices, scrimages, or games,  in a chair or on the bleachers, wishing you had some shade?”

Client: “Oh yes! Those days are the worst!”

Me:  “Think about those days. How many people have umbrellas or pop-up tents? Not very many. Maybe one or two? Even though we look at those people wishing we had the same shade, we come back game after game without anything to keep us shaded or a little bit cooler.”

I continued,

“Maybe, if they are anything like me, they think about it but after loading the car and collecting kids, they just forget after they leave the field?  As one of the people that does not have a tent or umbrella does it stand to reason that even though you didn’t think to bring something on your own, that you would probably be grateful to have one if it was provided for you?”

Client: “Well. When you put it that way, yes.”

Me: “OK. So, riddle me this.  If you are a parent sitting in the sun at your child’s game or practice shielding your eyes from the sun, are hot, and most likely sweating,  and company X showed up to the field and starting handing out reusable water bottles and umbrellas to people that didn’t have them, how would you feel about that company and that brand?  That brand has now solved a problem you didn’t realize you really had, and created a positive experience for you, right?  If you were part of this brand’s target market, and their product or service was something you would be inclined to use, what type of influence would this experience have on your decision on whether or not to use this companies products or services?”

Client: “Oh that would be really neat! And yes, I’d definitely consider using their services, and I’d probably leave the umbrella in the car so I’d have it for next time!”

Me: “EXACTLY!  When you take a minute to think a little differently about the situation, you’ve can come up with a solution to help your client stand out from their competition in a huge way.  Plus, people will be seeing your client’s branding for weeks, months, and maybe years to come. If you’re lucky, people will tell their friends about this “really cool thing that happened at the ball field!’ and they might even take a photo and post it to social media.”

The moral of this story is this: sometimes people doing things one way is the very reason you should branch out and do it yourself. Unmarketing says, “Your logo isn’t your brand. What someone thinks and feels when they see your logo, that’s your brand.”  Don’t just sell a product with a logo on it. Create an experience and then use the power of branded products, and the messages on those products, as a means by which people will remember the experience you created for them when they see them today, tomorrow, and beyond.

July is UV Safety Month!

July is UV Safety Month!


With summer in full swing, spending time outdoors under the sun is where most of us want to be. Whether we are enjoying a day at the beach, lake, river, or waterpark, UV safety should be high on our list of priorities.

Here are a few ways that you can help make your time in the sun a little safer:


Protective clothing


A wide-brimmed hat offers great protection for your head and face.

Umbrella for shade

An umbrella can block a major portion of harmful UV rays while you are out and about.


While a great fashion accessory, the most important job for sunglasses is to protect your eyes from the sun’s ultraviolet (UV) rays. When purchasing sunglasses, look for ones that block out 99 to 100% of both UVA and UVB radiation, so you can keep your vision sharp and eyes healthy.

Some of the sun’s effects on the eyes include:

  • Cataracts, a clouding of the eye’s lens that can blur vision. An estimated 20% of cases are caused by extended UV exposure.

  • Macular degeneration, resulting from damage to the retina that destroys central vision. Macular degeneration is the leading cause of blindness in the United States.

  • Pterygium, a tissue growth over the white part of the surface of the eye that can alter the curve of the eyeball, causing astigmatism.

For more ideas on sun safety, or to check out our UV-safe products, contact your PromoShop representative today!!


In 2016, PromoShop’s very own Pam Smart volunteered for a medical mission group who provided healthcare to several villages in Northern Honduras. Because of the strength of the sun in the Central American country, eye health and cataracts are a significant issue for the Honduran people.

One of our supplier partners, Hit Promotional Products, generously donated over 1000 pairs of sunglasses to the mission group, who were able to pass them out over the course of the week that they were there.

PromoShop was proud to have been able to provide the connection and resources to benefit eye health safety in a third world country.

Case Study: Global Launch Kit

Client: Netflix

Netflix Global Launch


Netflix was looking for an upscale gift to give to their employees to launch their global presence. Being the Global Launch, they thought it would be appropriate to give products that tied in with travel. 


We worked with an overseas factory to create a bag similar in style to a Tumi Dopp kit. Inside the toiletry bag was a dimensional luggage tag with slogan "Binge Responsibility," a luggage strap that included full color art from Netflix original content, a retail-style RFID passport holder, and a luggage spotter. The products were settled in a die cut foam two layer presentation, and the entire kit was wrapped with a printed belly band. 


Netflix was very pleased with how the entire kit came together for their employees to enjoy to celebrate their global launch.

Flashlights Are an Every Day Essential!

Flashlights Are an Every Day Essential!


You would bring an umbrella for a 50% chance of rain, so why wouldn't you bring a flashlight for 100% chance of darkness every night? Why should one bother weighing themselves down with something that seems so unnecessary?

The short answer is: power will fail you.

It doesn’t matter how many carrots you eat; you will never have natural night vision. And since you probably aren’t going to wear an infrared rig every time the sun goes down or you enter a dark room, having something to light your way can be indispensable. From getting through power outages, to looking under couches, to navigating a dimly lit path, having a light source in your pocket will come in handy. Some might be content with using their phone’s screen or camera flash for light. Modern lights, with multiple modes and a dedicated battery, perform far better in daily tasks to emergency situations without draining your phone’s battery even more, making them a must-have in many carries.

Flashlights and lanterns are a convenient, practical, fun and lightweight tool that you can keep in your briefcase, carry to the park, put on your keychain and even in your pocket. Flashlights can allow you to be in control of everyday situations. Getting caught in the dark is inevitable. Always be prepared, and even better, be equipped for the unexpected.


SOTY 2018

SOTY 2018

For Immediate Release
Contact: Memo Kahan
PromoShop Inc.


Excellence Working with The Walt Disney Company Puts Company on Shortlist for Top Southern California Honor

LOS ANGELES, CALIF. – JUNE 26, 2018 – The Southern California Minority Supplier Development Council (SCMSDC) today announced that PromoShop Inc. has been nominated by The Walt Disney Company as an exemplary partner in the category of Class III Supplier of the Year (SOTY). Winners will be announced at the 34th Annual Supplier of the Year Awards luncheon on July 25, 2018, at the Hyatt Regency Long Beach.

Widely regarded as the most prestigious honor that can be given to a certified minority business enterprise, the SOTY Awards are determined by a panel of procurement and supplier diversity leaders who represent SCMSDC’s corporate membership. That membership includes, among others, The Walt Disney Company. American Honda, Southern California Edison, Southern California Gas Company, NBCUniversal, Amgen, Sony Pictures and AEG.

“The Supplier of the Year Awards celebrate the unique relationships that develop between our MBEs and corporate members,” said Virginia Gomez, president and CEO of SCMSDC. “It reinforces the value these relationships bring and the positive impact they have on both of their businesses.”

We are honored to be nominated by our client Disney, and to be members of the SCMSDC.
— Memo Kahan, President, PromoShop Inc.

As a nominee, PromoShop Inc. is eligible to win either a Winner’s Circle Award (runner-up) or the Supplier of the Year Award (1st place). Both awards will be presented for each category of MBEs: Class 1 (up to $1 million in gross annual sales), Class II (between $1 million and $10 million), Class III (between $10 million and $50 million) and Class IV ($50 million or greater).

About PromoShop Inc.

PromoShop is a promotional merchandise company with the marketing talent and creative culture of an advertising agency. Leveraging the combined talents of a culturally diverse team, our privately-held, 100% minority-owned company has earned the trust of some of the world’s best-loved brands.

The rare combination of strategy, ideas, and products that PromoShop brings to the table has been helping those brands carry out bold, smart, effective promotional campaigns and design-driven customer experiences since 1998. And we are not about to stop.

We’re headquartered in Los Angeles, California with nine additional offices and five satellite sales teams spread throughout the U.S. and Canada.

About the Southern California Minority Supplier Development Council (SCMSDC)

SCMSDC is Southern California’s preeminent corporate membership organization committed to supplier diversity and the success of minority businesses. As one of 23 affiliates of the National Minority Supplier Development Council, SCMSDC is a critically important part of the network, providing a vital connection and local touch point that bring together the mutually beneficial interests of both certified minority businesses and the corporations who collaborate with them.

Trends We’re Seeing: All Tech-ed Out!

Trends We’re Seeing: All Tech-ed Out!

Tech is everywhere lately, and it is no surprise that people are digging it! From Bluetooth speakers and portable power banks, to headphones and custom USB’s, tech is taking over. So, do yourself a favor, and catch the tech wave!


#psCARES: Boise Pride!

PromoShop was pleased to show their support for the LGBTQ+ community this past weekend at Pridefest in downtown Boise, Idaho. Members of our Boise office attended both the parade and festival to spread positive vibes with attendees and hand out over 500 rainbow koozies touting a message of support and inclusion: Unity, Diversity, Equality and Pride.

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With more than 30,000 attendees from throughout the Treasure Valley gathered en masse, PromoShop quickly went through the colorful can insulators.

We were pleased to help spread the cheer that we saw reflected in the crowds; with so many people openly accepting and showing encouragement for the event; we look forward to participating and doing more next year.
— Pam Smart, PromoShop Creative Director

Back to School

Back to School

Look beyond the usual and check out these fresh new ideas for schools and universities. 

Technology and competition have had a profound impact on the ways that schools and universities approach marketing. Business-as-usual is no longer a viable approach to reach and attract students. As a result, the promotional product needs in education are rapidly changing. Here are the latest trends you need to know as the back to school season heats up.

1. Tech-Equipped Backpacks

Here's the latest evolution in backpacks. These next-generation bags have built-in device charging capabilities—ideal for students who spend all day running around campus. With a built-in USB port and cable you are able to simply hook up a power bank and charge your devices inside your bag while sitting in class. Similarly, another backpack tech upgrade lets you enjoy the outdoors while charging your phone. These backpacks are equipped with a 5W solar panel so you can simply plug your device into the USB port and charge it—no outlet or power bank needed.


2. Custom Labels

This is a big opportunity to add a special touch to your branded apparel. You can add your logo to create a custom collection for a school to recognize special occasions and commemorate milestones such as graduations and awards.

3. Drinkware

Walk across any campus and you'll see nearly every student carrying some type of reusable drinkware. Tumblers and sports bottles are the hottest accessories in education right now. Students (and staff) are looking for new and unique styles that let them express their personality.

In retail, high-performance copper vacuum insulated drinkware is king. From campus to the boardroom—it’s everywhere. What makes them so universally loved? First, they perform—keeping beverages hot for up to 12 hours and cold up to 48 hours. Second, they're practical and can be used every day.

Another campus drinkware trend is the incorporation of mixed materials. By adding cork, bamboo and silicone elements to tumblers and sports bottles, you will be creating pieces that demand attention and create excitement. It's the little unexpected details that create something special.


The Bottom Line

Everyone wants the latest and greatest—the education market is no exception.


Content compliments of PCNA. Check out their products for your next promotion by clicking here.

Trends We're Seeing: Spring It On

There’s something about the sunshine peeking through the clouds, pastel-colored flowers lining the sidewalks and finally cleaning out your closet for the first time in a year - it’s springtime! This year aim to create fun and memorable experiences for everyone with products will be on the hot-list all spring long.

What’s worse than lounging at the beach without a Bluetooth speaker? Well, not lounging at the beach at all (but that’s not the point). The Bluetooth Speaker is the perfect solution for your beachside jammin’ needs to the ocean and back.

Thumpah Speaker

Thumpah Speaker

If you’re not one for hitting the beach, you can’t go wrong with a Portable Surround Sound system. Talk about a cool trend! Take them all around your house or office for seamless surround sound anywhere, any time.

Hive Speakers

Hive Speakers

As the spring sunshine rolls in, you’ll want to protect your face from nasty sunburn. Why not add a new hat to your collection. They will keep you covered all springtime long—which is definitely cause for celebration.

The Dad Hat

The Dad Hat

Where are you going to put all this awesome custom swag? In your new roll top backpack of course! The roll top backpack is a huge hit, and it’s the perfect companion for a sunny hike or sunset picnic.

El Dorado Rolltop Backpack

El Dorado Rolltop Backpack

Content compliments of Origaudio. Check out their products for your next promotion by clicking here.