Client: BBC America

THE CHALLENGE 

BBC America's quarterly mailer to promote the new season of a popular show, Planet Earth II. 

THE SOLUTION 

PromoShop created a custom printed mailer box, that was full color process on all sides, using art from the show. Since the box utilized the images of penguins, it seemed only natural to include a plush penguin. Donning his branded shirt, the soft plush held a CD containing clips from the upcoming season. 

THE RESULTS 

The boxes were individually mailed to 300 of BBC America's media buyers and network executives.