Client: IMC Films

THE CHALLENGE 

IMC Films wanted to create a mailer to promote their movie, Chuck, the story about the Bayonne Bleeder— Sylvester Stallone’s inspiration for Rocky. 

THE SOLUTION 

PromoShop came up with several ideas to include in a mailer along with the movie promo materials. IMC Films decided to include branded and autographed boxing gloves; a USB drive, which branded on two sides and uploaded with the movie trailer; nip sizes of Chuck's favorite alcohol (since he moved on to be an liquor salesman shortly after his infamous 1975 fight against Muhammad Ali); and a custom header card with movie promo material. 

THE RESULTS 

The kits were packaged and individually mailed to 100 media contacts.