Client: Ovation TV

THE CHALLENGE 

Versailles, the highly popular BBC television show, was coming to the US via Ovation TV and they wanted a pre-launch kit to send to media buyers throughout the country to promote the first season. 

THE SOLUTION 

PromoShop wanted to create a high-impact custom 3D mailer that would spark interest, while conveying the feel of the 15th century. The direct mail piece consisted of a custom USB drive, a replica of King Louis XV’s saber, uploaded with a teaser trailer and all media information, enclosed in a small magnetic full color box. 

Also included in the sublimated leather and wood keepsake box was a leather note journal, a wax stamp with the Ovation logo for debossing that featured a replica of the King’s crown at the top, and wax sticks for the recipient to use the stamp. Additionally, we included an envelope of promotional flyers, sealed with the aforementioned stamp. 

THE RESULTS 

Utilizing elements from the show to promotional pieces was a challenge, but in the end, has become one of our best ‘award winning promotions to date. Both PromoShop and Ovation TV have won numerous awards for this promotion and is the #1 series on the channel to date.