Client: AMC Network

THE CHALLENGE 

The President of AMC Network wanted a high-end mailer sent to 300 high level media executives to promote the season premieres of four new shows. 

THE SOLUTION 

We showed them the idea of branded candy cubes with custom packaging, and came up with candy to match each show: 

Brockmire – Big League Chew 

Better Call Saul – “Sault” Water Taffy 

The Son – Root Beer Barrels Branded Hersheys Minis – Dr Who 

We did two boxes for each show, and the middle box contained branded M&M’s with the network logo. 

THE RESULTS 

Our vendor was incredible in putting together what wound up being a three-day fulfillment. Each of the 300 mailers were matched up with personalized letters and delivered at their desks on the morning of the premiere.