The word “Athleisure” was officially added to the dictionary in 2016.  Athleisure has become a well known term and fashion trend in the retail market.  It’s a unique hybrid blend of everyday business casual wear with athletic inspiration and functionality.  Combining the durability of sportswear and versatility of business casual, it attracts a wide range of consumers.  Universal use for the office, gym, social engagements, and weekend activities are an important element to the athleisure movement.  There is a larger focus on health and wellness, which means more and more people are looking to “digitally unplug” and create an active lifestyle.  It’s important our product fits within our culture and trends. 

Many believe athleisure is here to stay and is more of an evolution rather than a fad. In 2016 the U.S. market reported a 16% growth in the athleisure sector, increasing to $44 billion in sales.  Experts are predicting a 30% growth by 2020 in Asia & the U.S.  Analysts at Morgan Stanley believe global sales will rise over $350 billion by 2020.  While this evolution has had the biggest impact in the apparel market, we are seeing a heavy influence take shape in other product categories.  Here are some of the trends and products we see fitting into this growing need.

Content compliments of Sweda USA. Check out their athleisure products for your next promotion by clicking here: https://www.swedausa.com/