Trends We're Seeing: Polo Shirt Myths Debunked

Trends We're Seeing: Polo Shirt Myths Debunked

When you think of polo shirts, what words come to mind? Chances are "trendy" and "stylish" are not the first things that pop into your head. Polos are incredibly popular, especially in the world of corporate branded apparel, but they sometimes get a bad rap. We're here to take a look at some of the myths and misconceptions that surround this versatile piece of apparel. There's tons of branding potential once you get rid of some outdated thinking.  

Myth:

"If you've seen one polo, you've seen them all."

Truth:

The Trimark polo design spectrum is HUGE. From corporate and refined to relaxed and casual there are tons of options to give you the look you're going for. Sometimes you want bold color blocks, other times a subtle, heathered pattern is the right canvas for your branding. Plus, polos are constructed with a wide variety of fabrics that all have different aesthetic and performance properties. 

Even little details like the collar or buttons present opportunities to try something new and exciting. By going with a mandarin collar or choosing a shirt with  snaps instead of buttons,  you're stepping away from business as usual and setting yourself up to get noticed.    

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Myth:

"Women's polos are boxy and shapeless."

Truth:

In branded apparel, one size definitely does not fit all. For a piece to be successful, it has to be worn. Which is why Trimark develops women's-only styles and offer women's versions for almost every polo we introduce. We take steps to make sure our women's pieces fit well and flatter. 

The majority of our women's polos have shaped seams and tapered waists for a flattering fit. Some of our women's polos also have more feminine design elements like mandarin collars and no-button plackets. Our goal is to create a polo that people love to wear.

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Myth

"A branded, decorated polo is going to make me look like a billboard."

Truth

Long gone are the days of left chest branding as the only option. Trimark polos have tons of standard decorating locations and six high-quality imprint methods so you can create branding that ranges from bold to subtle, and everthing in between. 

Every organization, every brand, is unique and we're in the business of making sure you get the decorated polo that perfectly expresses how you want the world to see you. Maybe you want a small, tasteful logo in tone-on-tone on the sleeve, maybe you want a bold graphic on the chest. Either way, you can get the right look.

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The Bottom Line

Trimark polos are branded apparel favorites for a reason. They are versatile, stylish garments with tons options to give you the right feel for your organizations. Haven't looked at polos for a while? It's definitely time to revisit them and imagine the possibilities.  

Content compliments of PCNA. For more on this trend, click here.

Case Study: Fashion Fund Mailer

Client: Ovation TV

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THE CHALLENGE 

The client, Ovation TV, wanted to create a mailer to send to cable owners across the US to entice them to add Ovation TV to their lineup, using the season premiere of the show Fashion Fund as the hook. 

THE SOLUTION 

PromoShop created a dimensional mailer that was sent to each recipient. When they open the lid, three different lights blink randomly and a sound chip mimicking the noise of a camera goes off for 10 seconds. Inside the box is a iPad holder branded with the Ovation TV logo and a 3D USB drive shaped like a camera preloaded with the trailer of the Fashion Fund show. 

THE RESULTS Both the client and the mailer recipients were impressed by the final result... in fact, Ovation TV won an award for their ingenuity and design of a direct mail piece!

Trends We're Seeing: Connective Storytelling

Trends We're Seeing: Connective Storytelling

Emotion in the digital age is our new shared connection. Our joy, wonder, tenderness and sorrow are all wrapped within a crystal-clear image, photographed in evocative lighting and delivered to the palm of our hands. I kind of love it even though I know it can be problematic. To have that much emotion so close at hand in our 24-hour news cycle can sometimes create too much drama. Still, I continue to connect to many things I see around me. I find moments of sustenance from these visuals and sounds that come through my phone, tablet and even my TV. It’s very powerful.

Visual storytelling is at an all-time high – necessitated by intense competition for our attention on our digital screens. Whether I have information to share with you or a product I want to sell, if I need to get your attention in order to get my message across. Welcome to the age of storytelling on steroids. There are a great variety of methods employed to share these messages. One of those is called connective storytelling.

It’s one of the most common and the most understandable ways to communicate because the methods are rooted in the most basic ways we relate to one another. Handwriting, nostalgia and photographs that evoke kinder times. All of these are examples of how connective storytelling works.

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It’s not uncommon for each generation to want to connect to something they deem to be “cooler” than themselves and their present experience. When both the present and the future feel as unpredictable and scary as they do right now, the known past can easily feel better than today. So, bring on the retro! Put on some tinted glasses and look at some pictures through an app with the nostalgia filter set to high. Let’s connect to some more comforting times.

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Content compliments of SanMar. To learn more about this trend, check out here.

PromoShop Named 38th by ASI/Counselor

PromoShop Named 38th by ASI/Counselor

PromoShop Named 38th Largest Distributor (by Revenue)  in the Industry  

PromoShop Executive Phil Duym (right) accepts award from ASI president Tim Andrews (left)

PromoShop Executive Phil Duym (right) accepts award from ASI president Tim Andrews (left)

CHICAGO, IL – The Advertising Specialty Institute® (ASI), which serves a network of 23,500 suppliers, distributors and decorators in the $24.7 billion promotional products industry, today announced The Top 40 distributors and Top 40 suppliers. The annual ranking identifies the largest firms in the industry, based on 2018 revenue, and is included in the 2019 State of the Industry report from Counselor magazine, available in print and online.

Winners of the annual Counselor Awards were celebrated at an exclusive ceremony at the ASI Show® in Chicago, representing the brightest talent among distributors and suppliers in the industry.

“The acclaimed Counselor awards celebrate the ingenuity, creativity, boldness, leadership and success exemplified by the hardworking companies and individuals who are consistently moving this industry forward,” said Timothy M. Andrews, ASI president and CEO. “ASI is thrilled to showcase their contributions.”

About PromoShop

 PromoShop is a promotional merchandise company with the marketing talent and creative culture of an advertising agency. Leveraging the combined talents of a culturally diverse team, our privately-held, 100% minority-owned company has earned the trust of some of the world’s best-known and loved brands, as well as hundreds of big-thinking small businesses. 

Privately held, minority-owned and certified, PromoShop is headquartered in Los Angeles, California with nine additional offices and four satellite sales teams spread throughout the U.S. and Canada. 

www.promoshopinc.com  

About ASI

The Advertising Specialty Institute (ASI) serves a network of 23,500 suppliers, distributors and decorators in the $24.7 billion promotional products industry.

Case Study: Elite of Lexus Award

Client: Lexus

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THE CHALLENGE 

Lexus’ Elite of Lexus award was celebrating it’s 25 year anniversary, and Lexus wanted to update and modernize it; the original trophy was valued at $10,000 and was antiquated, not reflecting the new modern Lexus. 

Lexus was not sure what they wanted, but gave us information regarding their philosophy, as well as images of some of the dealerships. They wanted the trophy to reflect their mission: Excellence in Customer Service, Sales and Design. 

THE SOLUTION 

Using the information provided by the Lexus agency, PromoShop came up with a design they thought that Lexus would appreciate: a modern version of the old award. The award featured human figures holding a globe, with the globe as re-purposed from the original award. 

It started as a 3-way bid and after a process of elimination over a 6 month period, PromoShop’s design was selected and moved in to production. Additionally, PromoShop created a custom pedestal and cover to hold the award in the dealership. 

THE RESULTS 

From inception to delivery, the process took just over a year and Lexus was very satisfied with their new and improved award. 

Case Study: International Custom Pillows

Client: Dreamworks

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THE CHALLENGE 

Dreamworks International department was hosting meetings in London, and was looking for a unique way to incorporate some of their most popular characters within the décor. The meeting room was not a typical table and chair setting, but rather more of a comfortable lounge. 

THE SOLUTION 

PromoShop had previously pitched the idea of throw pillows for another department at Dreamworks, and had gone as far as making spec samples utilizing some of the Dreamworks characters. Once we were able to get one of those pillows into the hands of the International department, the client saw them it was a “slam dunk”. 

THE RESULTS 

PromoShop created 75 total pillows with five different designs. The pillows were the perfect complement to the lounge décor. The client was thrilled, and received a ton of positive feedback from all the meeting attendees.

Trends We're Seeing: The Perfect Picnic

Trends We're Seeing: The Perfect Picnic

Warm weather has arrived and what could be more "summer" than enjoying a meal or snacks outside with friends and family. While we know the real perfect picnic begins with the company, the right gear can add comfort and convenience to enhance the whole experience.

As we share our top picnic product picks, keep in mind that these make great gifts and giveaways for all kinds of summer events, including:

5Ks/Run-Walks

Company Picnics

Food, Music and Arts Festivals

Golf Outings

Alumni Get-Togethers

So while the weather is sunny, check out the picnic and summer promotion ingredients that really knock it out of the park.

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Content compliments of PCNA. Check out their products for your next promotion by clicking here.

Case Study: Custom Flavoured Lip Balm

Client: Pabst Blue Ribbon

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THE CHALLENGE 

The client wanted a “takeaway” for anyone purchasing Pabst Blue Ribbon in Canadian C-stores during a promotional period. Since it was a giveaway, we wanted to create an idea that created interest to motivate buyers to purchase Pabst Blue Ribbon, but stay under a $1 each. 

THE SOLUTION 

PromoShop presented the client with the idea of custom flavoured lip balm using quintessentially “French Canadian” flavours that would cater to the market where the giveaway would occur. Working with one of our suppliers, we developed lip balm in three flavors: Poutine (a French Canadian dish that consists of French fries topped with cheese curds and gravy), Beer, and Pulled Pork. 

THE RESULTS 

We designed both the lip balm tube packaging and the retail display box. Packs of 60 (20 of each flavor) were displayed in C stores in Quebec and Montreal Canada and was a gift with purchase when you bought a six-pack of PBR or more. Promotion was such a success that this will be the third summer in a row doing the same promotion. 

Trends We're Seeing: Business Uniforming

Trends We're Seeing: Business Uniforming

A good uniform is a statement. It tells your employees they’re part of a team, tells your clients what to expect, and most importantly, a good uniform tells your story.

Modern companies are abandoning the “one size fits all” approach to uniforms. Today’s uniform is all about creating a unified office experience and allowing your employees’ personal styles to show through. The days are numbered for stiff fabrics and restrictive styles. Today’s uniforms are built around fashion basics—polos, wovens and tees—and are enhanced with athleisure features like moisture wicking and performance-shaping that allow for easy movement. This year, color is at the heart of uniforming trends. Whether you’re making a striking monochromatic statement or adding bold color splashes to accentuate your logo, color is key. For an ultramodern look, think soft pastels when updating your company’s style. T-shirts and other fashion basics can be combined with traditional business attire like blazers to create a stylish look that works across generations. This sort of mix-and-match flexibility keeps your team looking fresh and ready for anything.

CORPORATE

Is your company a stalwart corporate institution built on tradition and the strength of your reputation? Project a sense of confidence with updated classics like a 1/4-zip fleece over a colorful, woven button-down.

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CASUAL

Perhaps your company is a casual local establishment. Try street-ready styles that can be worn on the way to work, to the gym or for a night out on the town.

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COOL

Or maybe your office operates on the cutting edge of cool. If that’s the case, explore styles that emphasize comfort and encourage personality.

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Content compliments of SanMar. For more on this trend, click here.

Trends We're Seeing: Connected Outdoors

Trends We're Seeing: Connected Outdoors

From climbing mountains to walking in the park, consumers desire to reconnect with nature, and the Connected Outdoors trend celebrates items inspired by the great outdoors. With these product options, you can pack it all in — from business to leisure, and satisfy your sense of adventure and exploration, no matter where your travels take you.

Brands are continuing to make great strides to show their care for the environment and the measures they are taking to protect the earth. According to Waste 360, 70 percent of millennials said a company’s environmental focus impacts their purchasing decisions. For example, The North Face is committed to creating durable products that stay out of landfills as well as incorporating more recycled fabric into its clothing. The brand also has a Clothes the Loop program, which rewards customers for donating old clothing and shoes.

Additionally, brands are joining the “give back” movement by donating to or partnering with major charities in an effort to raise awareness on various causes. The company Brandless believes in making better products accessible and affordable for more people, and has partnered up with the Feed America organization to donate meals to people facing hunger. Their mission is deeply rooted in quality, transparency, and community-driven values – on their website, they have three defined sections; 350+ High Quality Products, Simple Fair Prices and Tangible Acts of Kindness. Brands will continue to catch on to the the vibe of doing good, especially with members of the upcoming Generation Z demographic expecting it. Consumers believe that our world needs a lot of help right now, so there are plenty of causes to support.

You can see the Connected Outdoors trend in promotional products through rugged, earth-tone travel-style backpacks, drinkware with a purpose, and activewear or sports gear that exceeds expectations. Vendors are offering backpacks that encompass nature's colors such as olive, tan and brown. These styles of backpacks allow wearers to travel with ease due to their quality, structure and portability. Additionally, consumers today are more inclined to help protect the planet, and many companies are offering products that will benefit the environment – for example, metal drinking straws to help eliminate plastic straw waste and backpacks made from recycled plastic water bottles. These outdoor-inspired products connect consumers with their passion for outdoor experiences, no matter where they travel.

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Content compliments of Pinnacle Promotions. For more on this trend, click here.

Trends We're Seeing: Today's Fearless Fashion

Trends We're Seeing: Today's Fearless Fashion

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In 2014, an incredible book came out called Advanced Style by Ari Seth Cohen, followed very shortly after by a documentary of the same name. It followed a number of stylish women of “advanced” age (thus the title) in New York City who dress in what is considered a maximalist way.

What strikes me when watching them on screen or flipping through the pages of the book is how the proportions and the mix of everything they wear just works. Instead of being too much, wearing six different colors or patterns at once looks right. This is what the trend of maximalism is all about.

To me, I see joy. The pleasure they get from the outfits they put together is clear. As we get to know them through the pictures in the book and through the documentary, we feel joy as well. They believe in what they’re wearing. They know themselves and they love every item. They’ve carefully collected each piece, finding them at luxury stores or vintage sales or flea markets, mixing any and all of them together, heeding only their own rules. They are the early adopters, the fashion leaders, of the resale market trend!

Just a few of the resale brands you may have heard of in the news recently are The RealReal, Poshmark, and threadUP. An article in Yahoo! Finance released a report on March 19 predicting the resale apparel market will be worth $51 billion within five years. Not everyone who buys vintage or pre-owned clothing wears the pieces in a maximalist way, but almost everyone who buys them loves to tell the story of how they acquired each piece. The story is as much of the outfit as the actual garment.

Iris Apfel, a 96-year-old style icon and major Influencer on Instagram, is well-known for saying, “More is more and less is a bore.” That perfectly describes the essence of maximalism.

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I’m here to tell you a secret though. As brands, we can be maximal even when we are showing individual styles or looks that are definitely not maximal. Think about how many white, black and grey tee shirts and woven shirts and jackets we sell in the promotional products industry! Companies want to put their own colorful logos on those items and they don’t necessarily want to have the color of the garment compete for attention.

Also, many people want to have a minimalistic wardrobe when it comes to color. White, black and grey items all mix and match, stretching a small wardrobe easily across a whole year. There is a movement to reduce the number of things in our closets (think Marie Kondo). Having a particular set of clothing you can layer up or pare back to accommodate for temperature, career, lifestyle or setting is becoming a trend to pay attention to.

Take another look at the image at the top of this page. Do you see how I’ve incorporated a mix of patterns through the ties, pants and shoes I’ve chosen for the models? Those patterns are paired with the SanMar items District Women’s Perfect Tri Tee (DM130L) in white and the Slim Fit SuperPro Oxford Shirt (S661) in white. That’s minimal color but presented in a maximal way. I’ve used as many patterns as are appropriate for my looks and I’m showing them on a bright yellow background with red accents. It definitely gets your attention while not taking away from the core products I want to show you.

Whether or not maximalism is for you as a way you want to dress personally, what we can all take away from this style is the joy that it can bring both the wearer and the observer. To me, that makes this a trend I hope stays around a long time, don’t you?

Content compliments of SanMar. To learn more about this trend, click here.

Trends We're Seeing: Recharge

Trends We're Seeing: Recharge

This trend encompasses mental wealth, positivity and physical well-being. It encourages a more holistic focus on the mind-body connection and inspires your best self by creating a better balance between your mental health and physical well being. This trend sparks a collection of products ready to nourish your spirit, reflect on your thoughts and feelings, and recharge and unwind with quality time.

Over the past few years, we have seen more and more companies offer office perks to make it easy for employees to stay healthy, both physically and mentally, while on the job. According to Working Mother, “Most employers know that one of the keys to workplace productivity is having happy and healthy employees.” Companies such as Nike, Google, and Microsoft have taken this concept to the next level and offer wellness zones such as quiet places to meditate and napping to fully functional gyms.

Today’s culture is particularly intrigued (or borderline obsessed) with the practice of genealogy. People use the DNA test, 23 and me, or Ancestry.com to not only find out how it relates to health but they also use the results to feel included and part of something “bigger.”

With all the surrounding chaos and commotion during our everyday lives, people are looking for mindfulness and seeking happy places. As discussed in the 2019 apparel trends bloghygge – a Danish word describing a comfortable feeling that engenders contentment or well-being – is an ongoing lifestyle trend. It promotes one to enjoy cozy time; whether that's snuggling up in a soft sweatshirt, taking a candlelit bath, or enjoying sofa-side chat with a loved one, glass of wine in hand. This also speaks to the athleisure fashion trend. Athleisure clothing is designed for athletic activities, but can be worn in other settings, such as at the workplace, at school, or at other casual or social occasions.

The Recharge trend translates to the promotional product world through the warm, happy, and fantasy color palettes, various journal options, and active accessories such as yoga mats and travel pet gear bags. Products will feature pops of color that highlight warm and happy hues such as the the Pantone color of the year, Living Coral. Journals can be used to write down your thoughts, reflections, or doodles to ease your stress – some journal options are composed of lined paper and coloring pictures to add another element of relaxation. And yoga mats and travel pet gear urge one to keep fit and active, promoting mental health, positivity and physical well-being.

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Content compliments of Pinnacle Promotions. For more on this trend, click here.

Pantone's Color of the Year 2019: Living Coral

Pantone's Color of the Year 2019: Living Coral

Last week, Pantone announced its 2019 Color of the Year: Living Coral. An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge. Vibrant, yet mellow PANTONE Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.

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PANTONE 16-1546 Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.

How to Use the Pantone Color of the Year 2019

Pantone has created five different color palettes that feature PANTONE 16-1546 Living Coral to help you bring this year's special shade into your designs and illustrate the dynamic nature of this color within various combinations.

FOCAL POINT  Immediately drawing our attention like a beacon of light, PANTONE Living Coral warmly engages, vivifying the palette as it becomes the focal point in this understated and upscale, composed and cool color grouping.

FOCAL POINT
Immediately drawing our attention like a beacon of light, PANTONE Living Coral warmly engages, vivifying the palette as it becomes the focal point in this understated and upscale, composed and cool color grouping.

SHIMMERING SUNSET   Bold and brilliant, a palette evocative of the dazzling portrait of color splashed across the sky as the sun rises and sets, one where PANTONE Living Coral energizes and enlivens, adding to our feelings of pleasurable warmth.

SHIMMERING SUNSET

Bold and brilliant, a palette evocative of the dazzling portrait of color splashed across the sky as the sun rises and sets, one where PANTONE Living Coral energizes and enlivens, adding to our feelings of pleasurable warmth.

SYMPATICO  Paying homage to skin tones around the world and the shades we use to enhance our complexions; Sympatico is comprised of a beautiful array of colors that humanize; fusing together a panoply of international skin tones with those soft and warm colors we layer on to create that healthy glow.

SYMPATICO
Paying homage to skin tones around the world and the shades we use to enhance our complexions; Sympatico is comprised of a beautiful array of colors that humanize; fusing together a panoply of international skin tones with those soft and warm colors we layer on to create that healthy glow.

TRIPPY  A palette of hallucinogenic shades with dizzying effects, the wildly hedonistic color range we see in Trippy is pure and unadulterated; an exuberant range of joyful color that speaks to irrepressible fun and spontaneity that includes the life affirming PANTONE Living Coral.

TRIPPY
A palette of hallucinogenic shades with dizzying effects, the wildly hedonistic color range we see in Trippy is pure and unadulterated; an exuberant range of joyful color that speaks to irrepressible fun and spontaneity that includes the life affirming PANTONE Living Coral.

U  Awash in color suggestive of the watery environment that lies beneath a tropical island paradise, Under The Sea places PANTONE Living Coral at the center of our naturally vivid and chromatic ecosystem, evocative of how coral reefs embrace with their warmth and nourishment and provide shelter to a diverse kaleidoscope of colorful sea life.

U
Awash in color suggestive of the watery environment that lies beneath a tropical island paradise, Under The Sea places PANTONE Living Coral at the center of our naturally vivid and chromatic ecosystem, evocative of how coral reefs embrace with their warmth and nourishment and provide shelter to a diverse kaleidoscope of colorful sea life.

Content sourced from Pantone Color Institute.

psCARES: Susan G. Komen 3-Day Walk

psCARES: Susan G. Komen 3-Day Walk

PromoShop is proud to support their employees in the causes that are meaningful to them.

The Susan G. Komen 3-Day Walk was November 16, 17 & 18 in San Diego. As a 3 year breast cancer survivor, this is a cause near and dear to PromoShop employee, Kim Bakalyar. The money raised from the walk goes to research that helps to save lives and locally to provide mammograms to those that can't afford it. There is one case of breast cancer diagnosed every 2 minutes in the US; it is important that we find a cure.

Kim says; “I'm lucky to work for a caring company that provides great insurance. Having walked it the past 2 years, I chose to work on the crew this year supporting the walkers. It was so rewarding and just as emotional for me as walking, but my feet actually have shoes on them right now" Kim’s team, “Bust A Cure” had 3 walkers and 5 crew members.  

Case Study: Murray Christmas Sweater

Client: Netflix

THE CHALLENGE 

Netflix had a movie coming out, giving us a tight deadline, plus they were asking for something that had not been done before. They wanted to take a knit sweater and add a full color process photo of Bill Murray—which is not an easy process. 

THE SOLUTION 

In order to complete this job, we ended up needing to have the sweaters knitted in one factory, then we had to take the front panels to a second factory to have the screens placed, and then they were taken back to the first factory to complete the sweater. 

THE RESULTS 

It got down to the wire, but we made it happen in time for Jason Schwartzman to wear it on the Today Show and bring it to Al Roker. Miley Cyrus also wore it at the premier party, and it was in “In Touch” magazine. Sophia Coppola was also photographed wearing the sweater in “US“ magazine. It was a huge success and all over Instagram. 

Did you know? We’re recognized as a top Product Design Company on DesignRush 

#psCARES: PromoShop Season of Service

#psCARES: PromoShop Season of Service

As we look forward to this holiday season and reflect on ways to give thanks, PromoShop launches into our annual Season of Service. This year, we’re fostering a new partnership with Meals On Wheels and continuing our work with the Richstone Family Center.

The season kicked off 10/17 as our PromoShop LA office delivered its first round of meals to those in need in the Culver City area. PromoShop has adopted a route with the Culver PalmsMeals on Wheels program, where once a week, two or three employees work together to deliver meals.

PromoShop Employees headed out to drive the Meals on Wheels route.

PromoShop Employees headed out to drive the Meals on Wheels route.

With Thanksgiving and the holidays fast approaching, PromoShop wanted to take time to celebrate our office community, while also taking the opportunity to give thanks. Last week, At our First Annual Friendsgiving Luncheon, team members helped assemble Get Well Kits which were donated to the Meals On Wheels program. Included in the kits were lip balm, lotion, soap, hand sanitizer, tissues and a pair of socks.

Our continued work with Richstone Family Center’s Adopt-a-Family Program during the holidays is a bright and shiny opportunity for us all to give from our hearts. Each holiday season for the last few years we’ve worked together to help a struggling family with a traditional Thanksgiving meal and a happy Holiday by hosting a food and present drive. This year we are fortunate to be paired with Vanessa’s Family. Vanessa is a single mother with a son and 3 nephews ages 1, 2, 12 and 14.

The food collected for Vanessa’s family filling two large boxes.

The food collected for Vanessa’s family filling two large boxes.

Employee Abelina Echevarria said of the occasion: "anything is possible if we put our efforts into it. Today was a true testament of that. We were able to put together two nice thanksgiving gift boxes for Vanessa’s family, teamed up and put together a wellness kit for Meals on Wheels, and were able to sit down together and enjoy a yummy meal together. Best part is that we look forward to our 2nd Annual Friendsgiving Luncheon in 2019 and future service projects" #psCARES

PromoShop is thankful to have the opportunity to give back to our community and work with both the Meals on Wheels Program and the Richstone Family Center. The holidays are a great time for us all to practice thoughtfulness and grace in helping those who may not be doing so well in whatever capacity we are able to help. 

With thankfulness in on our minds, we want to let you know that we are grateful for all of you, and wish you a Happy Thanksgiving!

PromoShop Enters Into Strategic Partnership With Icon Blue

Some 25 years ago, Memo Kahan and Walter Hill met while working at the same promo company – Idea Man. It was the beginning of an amicable business relationship that’s bearing fruit in 2018: Kahan’s Top 40 distributorship, PromoShop (asi/300446), announced today it’s entering into a strategic partnership with Icon Blue (asi/229398), a Los Angeles, CA-headquartered distributor that industry leader Walter Hill helms as CEO.

“We are most excited and honored to be working with the professional staff from Icon Blue,” says Kahan, owner of Los Angeles-based PromoShop. “Walter created an amazing organization with people who get it and are winners. Thank you, Walter, for entrusting us with part of your legacy.”

Per terms of the deal, sales for PromoShop and Icon Blue will merge. Icon Blue sales and staff members will move to PromoShop’s LA location. “The partnership will be identified to Icon Blue clients as Icon Blue, a PromoShop Partner,” the companies said in a statement.

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Hill said he and his team are excited about the burgeoning business relationship. “PromoShop holds many of the same values Icon Blue has practiced for 20 years,” said Hill, who won Counselor’s Marvin Spike Lifetime Achievement Award in 2015. “Together, both award-winning companies will create a stronger value proposition for our customers. We look forward to servicing Icon Blue clients with an increased bandwidth of services in marketing and creative services, as well as global sourcing and logistics.”

Echoing the sentiments, Kahan said the partnership will prove mutually beneficial, with each firm bringing strengths that will bolster the other. “The synergies between the two organizations feel natural,” Kahan said.

Founded 20 years ago, Icon Blue offers branded merchandise solutions to support client goals in the areas of sales promotion, marketing and special events. The company ranked 13th on Counselor’s annual Best Places to Work list this year. Three years ago, Hill won the Marvin Spike Lifetime Achievement Award for his success and contributions to the promo industry. “If you create a point of difference and stick with it, you will be successful,” Hill told Counselor at the time. “You have to know how to use the right products and be an idea resource.”

With reported 2017 North American promotional product revenue of $45.8 million, PromoShop ranked 38th on Counselor’s latest list of the largest distributors in the industry. Founded in 1998, PromoShop has nine offices and five satellite sales teams throughout the U.S. and Canada in addition to its Los Angeles headquarters. PromoShop has also appeared on Counselor’s Best Places to Work list.

Original content copied from the Counselor PromoGram. View article HERE.

Case Studies: Starlight Bears

Client: Starlight Foundation

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THE CHALLENGE 

Starlight Children’s Foundation partners with experts to improve the life and health of seriously ill kids and their families around the world. Starlight came to us more than 10 years ago, looking for an item to help raise money to benefit the foundation. 

THE SOLUTION 

PromoShop was able to come up with a custom teddy bear that was quality yet inexpensive enough so that it could be utilized for a very effective fundraiser. The bears have been given away to seriously ill children in hospitals all over the country, bringing smiles to the faces of the children and help fund innovative programs that empower, educate, entertain and inspire hospitalized children throughout the tri-state area. 

THE RESULTS 

Starlight works with PromoShop yearly to purchase this custom bear for about one-fifth of its retail cost. Starlight has ordered anywhere from 3000pcs to 9000pcs every year, using all the proceeds from their sale of the bear benefit the foundation helping seriously ill children and their families. Since the development of the original Starlight bear, Starlight has also added the Matthew bear, which comes in three sizes and colors.

Trends We're Seeing: Outer Limits

Trends We're Seeing: Outer Limits

Technological advances are changing the landscape of our daily lives and our daily wardrobe choices. Adaptable, protective and functional, these futuristic styles fuse technology and design while keeping us on the move.

Blackout

Athleisure has taken a space-age turn as head-to-toe black becomes a popular look for office and leisure looks. Contrasting surface textures combine with sleek styling, creating compelling future-forward styles.

City Ninja

Stealthy dark, armor-like styles with quilted layers and reflective elements speak to our inner ninja. Items that allow for easy movement help us thrive in our active, urban lives

Content compliments of SanMar. To learn more about this trend, check out https://www.sanmar.com/resources/trends/stylenetwork/outerlimits