Pantone's Color of the Year: Ultra Violet

Pantone's Color of the Year: Ultra Violet

A dramatically provocative and thoughtful color that communicates originality, ingenuity, and visionary thinking that points us toward the future.

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PANTONE 18-3838 Ultra Violet

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.

 

Content from Pantone website: https://www.pantone.com/color-of-the-year-2018

Trends We're Seeing:  Mixed Patterns

Trends We're Seeing: Mixed Patterns

Patterns, colors and styles are being mashed up in joyful, fun and creative ways. Match wardrobe building blocks like t-shirts and hoodies with a suit or skirt to create a look that’s surprisingly ageless, comfortable and of-the-moment. Mix floral, plaid and camo patterns for a fresh, fun, personalized look for her.

Don’t be afraid to mix patterns – keep one or two colors in common to create a look that is fun but not overwhelming. Add empowering embroidered messages or graphics to truly make the style your own.

Some unlikely style allies are being inspired by ‘90s sport and street looks. Oversized hoodies, unexpected graphic placements, surprising pops of color, do-it-yourself decoration “doodles” and high-shine metallics challenge the status quo in all the right ways.  

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Content compliments of SanMar. Check out the latest Active Wear for your next promotion by clicking here: https://www.sanmar.com/resources/trends/stylenetwork

Gift giving season in the corporate world

Gift giving season in the corporate world

As the economy improves, businesses are spending more on corporate gifts (up to 27.4% from 20.6%) and giving them on more occasions (up nearly 37%) comparing 2016 data to 2015*. We predict 2017 will continue that trend, and support the growth of higher value gifts (though we believe companies are being a bit more discriminating about who receives them).

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Content compliments of BIC. Check out the latest Corporate gifts for your next promotion by clicking here.

Trends We're Seeing:  Activewear in Real Life

Trends We're Seeing: Activewear in Real Life

Life moves quickly and these days our clothes need to move with us. Whether we’re at the office, at play or on the road, the fabrics, performance features and designs are adapting to fit our lives in real ways.

There's nothing more ideal than feeling comfortable in your own clothes while maintaining your own sense of style. PromoShop now carries all the best quality and many popular brands in active wear. Contact your Account Executive today for more athleisure ideas!

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Content compliments of SanMar. Check out the latest Active Wear for your next promotion by clicking here: https://www.sanmar.com/resources/trends/stylenetwork

Trend Forecast: NY Fashion Week Spring 2018

Trend Forecast: NY Fashion Week Spring 2018

Each season the team at the Pantone Color Institute creates the PANTONE Fashion Color Trend Report; a color overview highlighting the top colors fashion designers showing at NY Fashion Week will be featuring in their collections for the upcoming season. Color on the catwalk is a key indicator of the color stories we can expect to see showing up across all areas of design.

The Spring 2018 palette encourages a sense of fun and playful release. With an air of complexity and distinctiveness, we find ourselves in a sanctuary of color that is ideal for some more unique and dramatic color mixing.

PANTONE 13-0646 Meadowlark

PANTONE 13-0646
Meadowlark

PANTONE 17-1563 Cherry Tomato

PANTONE 17-1563
Cherry Tomato

PANTONE 16-4132 Little Boy Blue

PANTONE 16-4132
Little Boy Blue

PANTONE 18-1440 Chili Oil

PANTONE 18-1440
Chili Oil

PANTONE 14-3207 Pink Lavender

PANTONE 14-3207
Pink Lavender

PANTONE 15-1520 Blooming Dahlia

PANTONE 15-1520
Blooming Dahlia

PANTONE 16-5533 Arcadia

PANTONE 16-5533
Arcadia

PANTONE 18-3838 Ultra Violet

PANTONE 18-3838
Ultra Violet

PANTONE 18-1028 Emperador

PANTONE 18-1028
Emperador

PANTONE 12-2103 Almost Mauve

PANTONE 12-2103
Almost Mauve

PANTONE 17-3020 Spring Crocus

PANTONE 17-3020
Spring Crocus

PANTONE 13-0550 Lime Punch

PANTONE 13-0550
Lime Punch

For many consumers, classic color is the mainstay of the wardrobe and the foundational core upon which they start building their own personal style. The core classic shades play a critical role in any wardrobe, and we wanted to highlight the nuance of these classic colors for the spring 2018 season.

PANTONE 19-4034 Sailor Blue

PANTONE 19-4034
Sailor Blue

PANTONE 14-4202 Harbor Mist

PANTONE 14-4202
Harbor Mist

PANTONE 15-1214 Warm Sand

PANTONE 15-1214
Warm Sand

PANTONE 11-0608 Coconut Milk

PANTONE 11-0608
Coconut Milk

More information can be found on Pantone's website: http://www.pantone.com/fashion-color-trend-report-new-york-spring-2018

Step to Your Own Beat with SoulKix

Step to Your Own Beat with SoulKix

With SoulKix, you become the designer. Promo has just taken another huge step forward with the ability to create your own custom kix. In fact, it's an industry first. Because you are the designer, the shoes you ultimately design are yours and yours only. Pretty cool right?

3 Ways to Customize

Before anything else you will choose the color of your SoulKix.  The material options are Black, White, and Black/White. Next up, how will you print your logo or artwork?  See below for inspiration on how to customize:

1. Single Images: If you select this option your artwork is printed identically onto each shoe

1. Single Images: If you select this option your artwork is printed identically onto each shoe

2. Split-Screen: On the second option your artwork will be printed across both shoes.

2. Split-Screen: On the second option your artwork will be printed across both shoes.

3. Separate Images: Last, but not least, you can choose to have different pieces of artwork printed on each shoe.

3. Separate Images: Last, but not least, you can choose to have different pieces of artwork printed on each shoe.

SoulKix Review

“I was working with the bank on an upcoming tradeshow.  They do polo shirts for their team every year. This year I suggested they wear the same shirts they had last year and this year add the SoulKix.  The SoulKix were a bit more than the Nike Polos they had done in the past but The SoulKix would be something “Different”.  Something that would set them apart from their competition.  They loved it!!!” 


Content compliments of Snugz USA. View a sampling of USA Made Ideas HERE

Backpacks 101: Keys To Picking The Perfect Bag

Backpacks 101: Keys To Picking The Perfect Bag

Choosing the right backpack can be a challenge – the features, colors and sizes are endless. So our experts put their heads together and selected the top 5 things to consider when buying a new bag. Count on this list to guide you in the right direction – whether you're spending a weekend in the woods or commuting to the office.

The versatile Elevate Tangent 15" Computer Backpack is durable enough for any commute – no matter how you get to work.

The versatile Elevate Tangent 15" Computer Backpack is durable enough for any commute – no matter how you get to work.

1. Destination

Where are you going? Is it on a hike, on a business trip, or maybe both? Knowing where you’ll travel with the bag can be helpful when it comes to determining what you may want to purchase. Something lightweight is perfect for a hike, or maybe you’d choose a sturdier bag with lots of extra protection if you’re taking it on a plane. You may also want to consider materials here – leather makes for a classic office look, but durable ripstop is perfect for a bike ride.


The Campus Deluxe Backpack has a spacious main compartment for all your gear.

The Campus Deluxe Backpack has a spacious main compartment for all your gear.

2. Length of Stay

How long will you be away? A few nights will obviously require more gear and technology than just a day trip. Carefully consider the duration of your average trip and choose a bag that can get you where you’re going. If you’re a chronic over-packer, you may want to consider a chest strap to help you lift the load. Not sure what size you’d need? Lay everything out you’d typically take on a trip to help you decide.


With dedicated space for your laptop and all your tech accessories, the Tranzip 15" Commuter Backpack will keep you connected.

With dedicated space for your laptop and all your tech accessories, the Tranzip 15" Commuter Backpack will keep you connected.

3. Technology Needs

Are you tech-obsessed? If so, you’ll want a bag that has dedicated pockets for all of your gadgets. It may be important to consider the size of your laptop, as well. Some TSA checkpoint friendly and laptop-dedicated compartments only fit certain sizes, such as 15 or 17 inch computers. Added padding or molded pockets could also be an important consideration – especially if you carry an expensive camera, smartphone or new headphones.


The Kenneth Cole® Pack Book 17" Computer Backpack has a modern professional look and plenty of features.

The Kenneth Cole® Pack Book 17" Computer Backpack has a modern professional look and plenty of features.

4. Style

Maybe fashion is more your thing. A retail brand can be eye-catching and functional. You can rely on rugged brands like High Sierra®, or bags from Kenneth Cole Reaction® for a great office look.


The TSA-friendly elleven™ Pack-Flat 17" Computer Backpack features and RFID pocket to keep your information safe.

The TSA-friendly elleven™ Pack-Flat 17" Computer Backpack features and RFID pocket to keep your information safe.

5. Security

Is security important to you? Think about interlocking zippers, dog clips or an RFID pocket for your passport and credit cards. If you find yourself at the airport frequently, these features might be something you really want to consider before buying.


Content compliments of Polyconcept North America. View a sampling of USA Made Ideas HERE

Made in the USA

Made in the USA

People often ask: “What’s the next trend?” The simple answer is USA Made promotional products, because quality isn’t a mere fad. Products made in the USA will stand the test of time.  Check out some awesome USA Made promos below:

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Traverse Leather Goods

Distinctive leather goods designed and hand-crafted in the USA.  Each piece contains refined style and details that set it apart from the pack. Rugged hand-sewn construction so it lasts and lasts. You’ll find everything from beautiful Journals to the legendary Dopp Kit Bag - Choose from 5 domestic, USA Made, leather colors and customize to match your company logo with 11 Irish waxed linen accent stitching colors to create something truly unique.
 

Personal Care

Summer is right around the corner and with that excitement, it’s easy to forget about that inevitable and dreaded first burn. We’re not talking about that insult from the bully in 7th grade that you finally have a comeback for. Think more along the lines of an ugly and red full body sun tattoo. Ouch! Remembering the pain yet?          

In this day in age, it has become paramount to have a keen awareness of what is going on our skin and into our bodies. Our sunscreen formula and ingredients are always kept up to date with FDA compliance standards. Rest assured, you can count on us to deliver a sunscreen product that is safe, PABA free, and USA Made in an FDA Registered facility that will protect from harmful UV rays.

Besides sunscreen, we have many other Personal Care items as well including: lip balm, aloe, lotion, sanitizer, and spa products. You can count on these Personal Care promo products that are always kept up to standard.
 

Lanyards

A lanyard isn’t “just a lanyard”. Many of our lanyards are manufactured and assembled right here, in the United States.  A lot of factors go into choosing the right lanyard for your event.  Some of those can be the right type of decoration that best expresses your brand, material type (durability), attachments, badges and variable data, or a custom design.

Watch a great video here to find your perfect solution.

Content compliments of Snugz USA. View a sampling of USA Made Ideas HERE

Road Trip Ready

Road Trip Ready

Summer vacation is coming up fast and it is the perfect time to plan a road trip. Whether a family of four heading to the Grand Canyon or a couple getting away for a weekend at the beach, there are always a few things one needs in the car to make the going easier.

Summer Road Trip Essentials

Do you serve the automotive market? Are your customers: dealerships, auto repair shops, AAA branches or car rental companies? Maybe you're looking for an interesting giveaway for an insurance company. Consider the following ideas and offer their end users something handy for the road trips ahead.

Content compliments of BIC Graphic. View road trip essentials HERE

Trends We're Seeing: Retail Drinkware

Trends We're Seeing: Retail Drinkware

With brands like S’well, bkr, Hydroflask, Thermos, and Yeti dominating the drinkware industry, most companies will often look for and desire similar features in their promotional drinkware. From stylish glass bottles with silicone sleeves (like bkr) and travel coffee tumblers (like Thermos), to double wall vacuum insulated stainless steel bottles (like Hydroflask, S’well, and Yeti), you can walk into any retail store such as Target, Starbucks, or REI, and find entire aisles devoted to drinkware sales. But, these retail brands can be pricey and not unique to the brand you are trying to promote, since they do not have your logo.

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Thankfully, you can get these same styles and quality for far less!  Even after they are customized with your logo, these items will still cost significantly less than anything you could ever buy in a retail store.  Drinkware gives you an amazing return on your investment, as most people take their favorite water bottle everywhere. Most importantly, the large imprint areas that many of these bottles have, give you endless options of creating something stylish to help your brand stand out!!!

Content compliments of ETS Express. View the products inspired by this new trend: here

Trends We're Seeing: Electrocentrick

Trends We're Seeing: Electrocentrick

Shock, pop and shine. Bright colors, psychedelic visuals and unexpected patterns stimulate the senses in this Electrocentrick trend. Futuristic visual energy with a nod to eclectic '70s pop and '80s punk styles is sure to invigorate your brand.

Content compliments of Gemline. View the products inspired by this new trend: here

Trends We're Seeing: The Individualist

Trends We're Seeing: The Individualist

It's not about getting noticed —it's about being yourself and celebrating who you are. Teens and Millennials are boldly leading the way, celebrating their individuality through what they wear and by being unapologetically themselves.

By wearing clothes that truly express who they are, individuals have ignited a movement that’s changing retail styles. From knit blazers to letter jackets, the Individualist trend allows you to rebel and still play by the rules. By embracing the latest styles while making your look your own, individuals are making unique and distinctive fashion statements.

Because the trend is categorized by its uniqueness, there are a broad variety of fashions. One theme is retro: mini skirts and Chelsea boots are fresh fashion finds with a nostalgic twist while men’s clothing references '50s streetwear. Another style we see is the bling: pins, charms and patches adorning large totes, miniature bags, and jackets, while large DIY graphics are a focal point on tees.

The trend rounds out with basic dark palettes and washed finishes. Coordinated color palettes allow for a cohesive team style while giving individuals the chance to wear what suits them best.

Content compliments of SanMar. Check out the Individualist style for your next promotion by clicking here: www.sanmar.com/sanmar-servlets/SearchServlet?searchString=tsnspring17individualist

Promotions as Gifts & the Impact of Packaging

Promotions as Gifts & the Impact of Packaging

  • I channel surf when a TV commercial comes on.
  • Most people throw away junk mail before it makes it in the house.
  • The vast majority of us screen telemarketers.
  • Did I mention spam filters?

I have always felt promotional products were the most effective method for getting a message across, whether an advertisement, a PSA, a traffic builder or an incentive.  While promotional products can be used in hundreds of ways, it remains the one advertising vehicle people say, "Thank you" for, it is in reality, a gift.

Custom packaging emphasizes the gift aspect of any promotion.  A custom box, a mug full of candy, a bag of assorted and useful items or a tumbler stuffed with goodies all offer unique packaging elements to any promotion.

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  • Packaging increases perceived value of a gift.
  • Packaging can be as inexpensive or as pricey as your budget allows.
  • Packaging allows for greater imprint/billboard area.
  • Packaging is fun to open.
  • Packaging turns your promotional product into a true gift.

Like Shirley Temple said, "Good things come in little packages".

Content compliments of Hit Promotional Products.

Trends We're Seeing: Re-Evolve

Trends We're Seeing: Re-Evolve

For some, doing what everyone else is doing just isn’t an option. As a result, these tastemakers are also the ones who influence trends. These are people who want products that look and feel more authentic, from an era before big-box stores and mass-production. The re-imagining of the past to create something new and modern is achieved with muted colors like olive, grey and red – brick and natural materials like wood, cotton, metal and glass.

Content compliments of PCNA. Check out more ideas and inspiration for this trend HERE.

Trends We're Seeing: Discarded

Trends We're Seeing: Discarded

This dark trend is a reaction to the artificial world created by television, social media and celebrity worship. For some, this new “reality” has created both a loss of identity and a lost
sense of community. Discarded isn’t about the liberation of escaping this gloom so much as the cold reality of resignation. The pessimistic mood is expressed through monochromatic color applications, distressed fabrics and grungy textures.

Content compliments of PCNA. Check out more ideas and inspiration for this trend HERE.

Trends We're Seeing: Tech-Tronic

Trends We're Seeing: Tech-Tronic

With each new tech innovation – whether it’s an ultra-lightweight laptop or a pair of computerized “smartglasses” – there’s a rush to have it first. We call that influence “Tech-Tronic” and it features elements like translucent materials, geometric shapes, metallic finishes and functional fabrics. You might notice it in iridescent colors on a drinkware piece or non-silver reflective material that blends naturally into a jacket. These products are designed to offer intuitive function without compromising style.

Content compliments of PCNA. Check out more ideas and inspiration for this trend HERE.

Trends We're Seeing: Seek & Explore

Trends We're Seeing: Seek & Explore

Whether it’s a vacation to a different part of the world or trying a new bike trail, Seek & Explore
is about getting out, going somewhere and doing something. With colors, patterns and textures that reflect cultural influences from destinations near and far, Seek & Explore appeals to that spirit of adventure. But the influence isn’t just aesthetic. It might mean an iron-free woven that can be worn right out of a suitcase or a rugged HD Action Camera for capturing the adventure.

Content compliments of PCNA. Check out more ideas and inspiration for this trend HERE.

Trends We're Seeing: Simplify

Trends We're Seeing: Simplify

The ability to stay connected 24/7 with your mobile device definitely has its benefits, but
it can also be a little overwhelming. Simplify offers an escape, through subtle details, clean lines, uncomplicated silhouettes, monochromatic color, lightweight fabrics and textures influenced by nature—all without sacrificing function. The Simplify aesthetic is one that often appeals
to sophisticated taste.

CContent compliments of PCNA. Check out more ideas and inspiration for this trend HERE.

Hot New Style: Subli-Plush Towels

Hot New Style: Subli-Plush Towels

In this day and age, consumers are overwhelmed with an intense amount of advertising.  Everywhere we look, we are constantly reminded to buy something. The bus stop, television, online, social media, even at the dentist office! Standing out from your competitors and all of the noise is harder than ever.  

Being different and branding products that get attention is more and more imperative. One of the categories that has helped companies break the mold is sublimated beach towels. The impact that a beach towel can have on a brand is more than we can measure. People keep their towels for an average of 15 years. The stunning colorful imprints and show stopping images will generate an enormous amount of lasting impressions over the years.

Investing in a beach towel promotion will help you break into the consumers’ minds, because it’s substantial, long lasting, and useful. Many Fortune 500 companies have included towels into their company store programs (tech companies, restaurant chains, hospitality, etc.). Sublimated beach towels can showcase amazing full color HD images, while achieving maximum brand exposure with their large imprint areas.

This year, Terry Town introduced a new material for sublimated towels called “Subli-Plush”. This material really changes the towel game, bringing the highest standard of artwork clarity, plushness, and softness to the industry. There is nothing else out there that’s even remotely comparable. 

Here are some recent comments from customers looking at the new “Subli-Plush” towels for the first time:

“It’s like looking through a window”, “It’s so soft I don’t want to let it go”, and “The clarity of the imprint is not something you would expect on a textile”.

Branded products like our Subli-plush beach towels will make you stand out, and WOW your customers at a single glance. They are going to help companies cut through the clutter, and brand their logo into their consumers’ minds.

Content compliments of Terry Town. Shop subli-plush for your next promotion here: promoplace.com/promoshop/showrooms.htm

Get Golf Tournament-Ready!

Get Golf Tournament-Ready!

According to a recent article on Forbes.com, the golf industry’s economic impact has been reported by various industry insiders as being nearly $70 billion per year.  Its charitable impact is close to $4 billion per year through 143,000 events and 12 million participants.

Are you golf tournament ready?

Get ahead of the game and lead your clients through the process of planning a golf event by offering up this useful planning checklist:

1 Year Out...

  • Recruit your committee
  • Develop a budget

6 Months Out...

  • Seek out sponsors
  • Select tournament site & date
  • Decide on format & event prizes
  • Target participants & send out invites
  • Coordinate food & beverage menus

3 Months Out...

  • Prepare tee signs
  • Meet course director—go over details

1 Month Out...

  • Finalize sponsor participation
  • Order giveaways, awards & prizes

2 Weeks Out...

  • Deliver materials needed at the course
  • Meet course director—finalize details

Day of Event!

  • Arrive at course early
  • HAVE FUN!...

Consider the following ideas as you plan your budget and your giveaways:

  • Custom kits—consider a customized kit specific to your audience, region, weather, or level of play. With PromoShop and its supplier partners, we have the stock and in-house kitting abilities to keep things simple for you.
  • Awards—need an award for the winners? Or perhaps a recognition piece for the planning committee? An elegant JAFFA® plaque or paperweight may be the way to say “thank you”.
  • Prizes—Need a “closest to the pin” or raffle prize? Golf accessories like shoe bags, totes, club head covers and gloves make perfect prizes. Call PromoShop today to discuss our wide assortment from well known brands such as Titleist®, Taylormade® and Nike®.

Content compliments of BIC Graphic. View golf ideas and accessories perfect for your next event here: online.bicgraphic.com/cs/bg/page/1403112821850/Golf-GLP?ctrcd=US