Backpacks 101: Keys To Picking The Perfect Bag

Backpacks 101: Keys To Picking The Perfect Bag

Choosing the right backpack can be a challenge – the features, colors and sizes are endless. So our experts put their heads together and selected the top 5 things to consider when buying a new bag. Count on this list to guide you in the right direction – whether you're spending a weekend in the woods or commuting to the office.

The versatile Elevate Tangent 15" Computer Backpack is durable enough for any commute – no matter how you get to work.

The versatile Elevate Tangent 15" Computer Backpack is durable enough for any commute – no matter how you get to work.

1. Destination

Where are you going? Is it on a hike, on a business trip, or maybe both? Knowing where you’ll travel with the bag can be helpful when it comes to determining what you may want to purchase. Something lightweight is perfect for a hike, or maybe you’d choose a sturdier bag with lots of extra protection if you’re taking it on a plane. You may also want to consider materials here – leather makes for a classic office look, but durable ripstop is perfect for a bike ride.


The Campus Deluxe Backpack has a spacious main compartment for all your gear.

The Campus Deluxe Backpack has a spacious main compartment for all your gear.

2. Length of Stay

How long will you be away? A few nights will obviously require more gear and technology than just a day trip. Carefully consider the duration of your average trip and choose a bag that can get you where you’re going. If you’re a chronic over-packer, you may want to consider a chest strap to help you lift the load. Not sure what size you’d need? Lay everything out you’d typically take on a trip to help you decide.


With dedicated space for your laptop and all your tech accessories, the Tranzip 15" Commuter Backpack will keep you connected.

With dedicated space for your laptop and all your tech accessories, the Tranzip 15" Commuter Backpack will keep you connected.

3. Technology Needs

Are you tech-obsessed? If so, you’ll want a bag that has dedicated pockets for all of your gadgets. It may be important to consider the size of your laptop, as well. Some TSA checkpoint friendly and laptop-dedicated compartments only fit certain sizes, such as 15 or 17 inch computers. Added padding or molded pockets could also be an important consideration – especially if you carry an expensive camera, smartphone or new headphones.


The Kenneth Cole® Pack Book 17" Computer Backpack has a modern professional look and plenty of features.

The Kenneth Cole® Pack Book 17" Computer Backpack has a modern professional look and plenty of features.

4. Style

Maybe fashion is more your thing. A retail brand can be eye-catching and functional. You can rely on rugged brands like High Sierra®, or bags from Kenneth Cole Reaction® for a great office look.


The TSA-friendly elleven™ Pack-Flat 17" Computer Backpack features and RFID pocket to keep your information safe.

The TSA-friendly elleven™ Pack-Flat 17" Computer Backpack features and RFID pocket to keep your information safe.

5. Security

Is security important to you? Think about interlocking zippers, dog clips or an RFID pocket for your passport and credit cards. If you find yourself at the airport frequently, these features might be something you really want to consider before buying.


Content compliments of Polyconcept North America. View a sampling of USA Made Ideas HERE

Made in the USA

Made in the USA

People often ask: “What’s the next trend?” The simple answer is USA Made promotional products, because quality isn’t a mere fad. Products made in the USA will stand the test of time.  Check out some awesome USA Made promos below:

USAMade.jpg

Traverse Leather Goods

Distinctive leather goods designed and hand-crafted in the USA.  Each piece contains refined style and details that set it apart from the pack. Rugged hand-sewn construction so it lasts and lasts. You’ll find everything from beautiful Journals to the legendary Dopp Kit Bag - Choose from 5 domestic, USA Made, leather colors and customize to match your company logo with 11 Irish waxed linen accent stitching colors to create something truly unique.
 

Personal Care

Summer is right around the corner and with that excitement, it’s easy to forget about that inevitable and dreaded first burn. We’re not talking about that insult from the bully in 7th grade that you finally have a comeback for. Think more along the lines of an ugly and red full body sun tattoo. Ouch! Remembering the pain yet?          

In this day in age, it has become paramount to have a keen awareness of what is going on our skin and into our bodies. Our sunscreen formula and ingredients are always kept up to date with FDA compliance standards. Rest assured, you can count on us to deliver a sunscreen product that is safe, PABA free, and USA Made in an FDA Registered facility that will protect from harmful UV rays.

Besides sunscreen, we have many other Personal Care items as well including: lip balm, aloe, lotion, sanitizer, and spa products. You can count on these Personal Care promo products that are always kept up to standard.
 

Lanyards

A lanyard isn’t “just a lanyard”. Many of our lanyards are manufactured and assembled right here, in the United States.  A lot of factors go into choosing the right lanyard for your event.  Some of those can be the right type of decoration that best expresses your brand, material type (durability), attachments, badges and variable data, or a custom design.

Watch a great video here to find your perfect solution.

Content compliments of Snugz USA. View a sampling of USA Made Ideas HERE

Road Trip Ready

Road Trip Ready

Summer vacation is coming up fast and it is the perfect time to plan a road trip. Whether a family of four heading to the Grand Canyon or a couple getting away for a weekend at the beach, there are always a few things one needs in the car to make the going easier.

Summer Road Trip Essentials

Do you serve the automotive market? Are your customers: dealerships, auto repair shops, AAA branches or car rental companies? Maybe you're looking for an interesting giveaway for an insurance company. Consider the following ideas and offer their end users something handy for the road trips ahead.

Content compliments of BIC Graphic. View road trip essentials HERE

Trends We're Seeing: Retail Drinkware

Trends We're Seeing: Retail Drinkware

With brands like S’well, bkr, Hydroflask, Thermos, and Yeti dominating the drinkware industry, most companies will often look for and desire similar features in their promotional drinkware. From stylish glass bottles with silicone sleeves (like bkr) and travel coffee tumblers (like Thermos), to double wall vacuum insulated stainless steel bottles (like Hydroflask, S’well, and Yeti), you can walk into any retail store such as Target, Starbucks, or REI, and find entire aisles devoted to drinkware sales. But, these retail brands can be pricey and not unique to the brand you are trying to promote, since they do not have your logo.

designerdrinkware.jpg

Thankfully, you can get these same styles and quality for far less!  Even after they are customized with your logo, these items will still cost significantly less than anything you could ever buy in a retail store.  Drinkware gives you an amazing return on your investment, as most people take their favorite water bottle everywhere. Most importantly, the large imprint areas that many of these bottles have, give you endless options of creating something stylish to help your brand stand out!!!

Content compliments of ETS Express. View the products inspired by this new trend: here

Trends We're Seeing: Electrocentrick

Trends We're Seeing: Electrocentrick

Shock, pop and shine. Bright colors, psychedelic visuals and unexpected patterns stimulate the senses in this Electrocentrick trend. Futuristic visual energy with a nod to eclectic '70s pop and '80s punk styles is sure to invigorate your brand.

Content compliments of Gemline. View the products inspired by this new trend: here

Trends We're Seeing: The Individualist

Trends We're Seeing: The Individualist

It's not about getting noticed —it's about being yourself and celebrating who you are. Teens and Millennials are boldly leading the way, celebrating their individuality through what they wear and by being unapologetically themselves.

By wearing clothes that truly express who they are, individuals have ignited a movement that’s changing retail styles. From knit blazers to letter jackets, the Individualist trend allows you to rebel and still play by the rules. By embracing the latest styles while making your look your own, individuals are making unique and distinctive fashion statements.

Because the trend is categorized by its uniqueness, there are a broad variety of fashions. One theme is retro: mini skirts and Chelsea boots are fresh fashion finds with a nostalgic twist while men’s clothing references '50s streetwear. Another style we see is the bling: pins, charms and patches adorning large totes, miniature bags, and jackets, while large DIY graphics are a focal point on tees.

The trend rounds out with basic dark palettes and washed finishes. Coordinated color palettes allow for a cohesive team style while giving individuals the chance to wear what suits them best.

Content compliments of SanMar. Check out the Individualist style for your next promotion by clicking here: www.sanmar.com/sanmar-servlets/SearchServlet?searchString=tsnspring17individualist

Promotions as Gifts & the Impact of Packaging

Promotions as Gifts & the Impact of Packaging

  • I channel surf when a TV commercial comes on.
  • Most people throw away junk mail before it makes it in the house.
  • The vast majority of us screen telemarketers.
  • Did I mention spam filters?

I have always felt promotional products were the most effective method for getting a message across, whether an advertisement, a PSA, a traffic builder or an incentive.  While promotional products can be used in hundreds of ways, it remains the one advertising vehicle people say, "Thank you" for, it is in reality, a gift.

Custom packaging emphasizes the gift aspect of any promotion.  A custom box, a mug full of candy, a bag of assorted and useful items or a tumbler stuffed with goodies all offer unique packaging elements to any promotion.

IMG_2061.JPG
  • Packaging increases perceived value of a gift.
  • Packaging can be as inexpensive or as pricey as your budget allows.
  • Packaging allows for greater imprint/billboard area.
  • Packaging is fun to open.
  • Packaging turns your promotional product into a true gift.

Like Shirley Temple said, "Good things come in little packages".

Content compliments of Hit Promotional Products.

Trends We're Seeing: Re-Evolve

Trends We're Seeing: Re-Evolve

For some, doing what everyone else is doing just isn’t an option. As a result, these tastemakers are also the ones who influence trends. These are people who want products that look and feel more authentic, from an era before big-box stores and mass-production. The re-imagining of the past to create something new and modern is achieved with muted colors like olive, grey and red – brick and natural materials like wood, cotton, metal and glass.

Content compliments of PCNA. Check out more ideas and inspiration for this trend HERE.

Trends We're Seeing: Discarded

Trends We're Seeing: Discarded

This dark trend is a reaction to the artificial world created by television, social media and celebrity worship. For some, this new “reality” has created both a loss of identity and a lost
sense of community. Discarded isn’t about the liberation of escaping this gloom so much as the cold reality of resignation. The pessimistic mood is expressed through monochromatic color applications, distressed fabrics and grungy textures.

Content compliments of PCNA. Check out more ideas and inspiration for this trend HERE.

Trends We're Seeing: Tech-Tronic

Trends We're Seeing: Tech-Tronic

With each new tech innovation – whether it’s an ultra-lightweight laptop or a pair of computerized “smartglasses” – there’s a rush to have it first. We call that influence “Tech-Tronic” and it features elements like translucent materials, geometric shapes, metallic finishes and functional fabrics. You might notice it in iridescent colors on a drinkware piece or non-silver reflective material that blends naturally into a jacket. These products are designed to offer intuitive function without compromising style.

Content compliments of PCNA. Check out more ideas and inspiration for this trend HERE.

Trends We're Seeing: Seek & Explore

Trends We're Seeing: Seek & Explore

Whether it’s a vacation to a different part of the world or trying a new bike trail, Seek & Explore
is about getting out, going somewhere and doing something. With colors, patterns and textures that reflect cultural influences from destinations near and far, Seek & Explore appeals to that spirit of adventure. But the influence isn’t just aesthetic. It might mean an iron-free woven that can be worn right out of a suitcase or a rugged HD Action Camera for capturing the adventure.

Content compliments of PCNA. Check out more ideas and inspiration for this trend HERE.

Trends We're Seeing: Simplify

Trends We're Seeing: Simplify

The ability to stay connected 24/7 with your mobile device definitely has its benefits, but
it can also be a little overwhelming. Simplify offers an escape, through subtle details, clean lines, uncomplicated silhouettes, monochromatic color, lightweight fabrics and textures influenced by nature—all without sacrificing function. The Simplify aesthetic is one that often appeals
to sophisticated taste.

CContent compliments of PCNA. Check out more ideas and inspiration for this trend HERE.

Hot New Style: Subli-Plush Towels

Hot New Style: Subli-Plush Towels

In this day and age, consumers are overwhelmed with an intense amount of advertising.  Everywhere we look, we are constantly reminded to buy something. The bus stop, television, online, social media, even at the dentist office! Standing out from your competitors and all of the noise is harder than ever.  

Being different and branding products that get attention is more and more imperative. One of the categories that has helped companies break the mold is sublimated beach towels. The impact that a beach towel can have on a brand is more than we can measure. People keep their towels for an average of 15 years. The stunning colorful imprints and show stopping images will generate an enormous amount of lasting impressions over the years.

Investing in a beach towel promotion will help you break into the consumers’ minds, because it’s substantial, long lasting, and useful. Many Fortune 500 companies have included towels into their company store programs (tech companies, restaurant chains, hospitality, etc.). Sublimated beach towels can showcase amazing full color HD images, while achieving maximum brand exposure with their large imprint areas.

This year, Terry Town introduced a new material for sublimated towels called “Subli-Plush”. This material really changes the towel game, bringing the highest standard of artwork clarity, plushness, and softness to the industry. There is nothing else out there that’s even remotely comparable. 

Here are some recent comments from customers looking at the new “Subli-Plush” towels for the first time:

“It’s like looking through a window”, “It’s so soft I don’t want to let it go”, and “The clarity of the imprint is not something you would expect on a textile”.

Branded products like our Subli-plush beach towels will make you stand out, and WOW your customers at a single glance. They are going to help companies cut through the clutter, and brand their logo into their consumers’ minds.

Content compliments of Terry Town. Shop subli-plush for your next promotion here: promoplace.com/promoshop/showrooms.htm

Get Golf Tournament-Ready!

Get Golf Tournament-Ready!

According to a recent article on Forbes.com, the golf industry’s economic impact has been reported by various industry insiders as being nearly $70 billion per year.  Its charitable impact is close to $4 billion per year through 143,000 events and 12 million participants.

Are you golf tournament ready?

Get ahead of the game and lead your clients through the process of planning a golf event by offering up this useful planning checklist:

1 Year Out...

  • Recruit your committee
  • Develop a budget

6 Months Out...

  • Seek out sponsors
  • Select tournament site & date
  • Decide on format & event prizes
  • Target participants & send out invites
  • Coordinate food & beverage menus

3 Months Out...

  • Prepare tee signs
  • Meet course director—go over details

1 Month Out...

  • Finalize sponsor participation
  • Order giveaways, awards & prizes

2 Weeks Out...

  • Deliver materials needed at the course
  • Meet course director—finalize details

Day of Event!

  • Arrive at course early
  • HAVE FUN!...

Consider the following ideas as you plan your budget and your giveaways:

  • Custom kits—consider a customized kit specific to your audience, region, weather, or level of play. With PromoShop and its supplier partners, we have the stock and in-house kitting abilities to keep things simple for you.
  • Awards—need an award for the winners? Or perhaps a recognition piece for the planning committee? An elegant JAFFA® plaque or paperweight may be the way to say “thank you”.
  • Prizes—Need a “closest to the pin” or raffle prize? Golf accessories like shoe bags, totes, club head covers and gloves make perfect prizes. Call PromoShop today to discuss our wide assortment from well known brands such as Titleist®, Taylormade® and Nike®.

Content compliments of BIC Graphic. View golf ideas and accessories perfect for your next event here: online.bicgraphic.com/cs/bg/page/1403112821850/Golf-GLP?ctrcd=US

Spring Color Forecast

Spring Color Forecast

As the weather begins to warm, the colors of spring can be found on the runway and more! From the pinks of budding flowers to the calm greens of nature, pastel colors are finding their way into our hearts and closets. Expect both women and men alike to be wearing pastels all year long.

Here's a peek at the colors of spring:

PANTONE 14-1511 TPX Powder Pink

PANTONE 14-1511 TPX
Powder Pink

PANTONE 13-4304 TPX Ballad Blue

PANTONE 13-4304 TPX
Ballad Blue

PANTONE 14-3207 TPX Pink Lavender

PANTONE 14-3207 TPX
Pink Lavender

PANTONE 14-4002 TPX Wind Chime

PANTONE 14-4002 TPX
Wind Chime

PANTONE 12-0917 TPX Bleached Apricot

PANTONE 12-0917 TPX
Bleached Apricot

PANTONE 12-0313 TPX Seafoam Green

PANTONE 12-0313 TPX
Seafoam Green

Looking for the perfect spring piece to add to your wardrobe? Give us a call today or check out our apparel selection online : www.promoplace.com/promoshop/apparel.htm

Trends We're Seeing: The Artist

Trends We're Seeing: The Artist

In the age of the selfie and Instagram, people are becoming artists in their own right – curating their looks from pop culture cues. Take artistic license to create unique looks by combining iconic styles in your own way. With a nod to the 1990s, the artist trend mixes streetwear and graphics for an impacting statement. 

The artist trend is all about layering — combine long-sleeved tops in weathered colors with graphic, lightweight tees for a relaxed, thrown-together look. Prominently featured on tees are logos of vintage bands and large slogan statements. #trending. And graphic styles are not just for tees — we’re seeing unusual graphic placements, like on the sleeve or hood, on your favorite oversized zip hoodies. 

Must-have accessories include baseball caps with small front-and-center decoration, and bags accessorized with pins, patches and more. 

Content compliments of SanMar. Check out the Artist style for your next promotion by clicking here: www.sanmar.com/sanmar-servlets/SearchServlet?searchString=tsnspring17artist

Trends We’re Seeing: The Futurist

Trends We’re Seeing: The Futurist

Sportswear turns to technology as it looks to the future, embracing sculptural shapes and streamlined detailing with upgraded fabrics and styling. On both him and her, we see the combination of sleek, comfortable performance apparel blended with technology and fashion for a futuristic, urban look.

The Futurist

Color and Scheme
Primarily, the Futurist sticks to a modern, edgy palette of black, white and gray, and is accented with texture coming from the different patterns that are utilized. Many featured patterns emulate the blur of speed or pay homage to a more technical feel; blurred, exaggerated patterns bring a sense of energy to both the fabric and the style. These future-forward, dark palettes are often elevated with flashes of hot red-orange hues and/or dulled industrial metallics. 

Styles seamlessly transition from gym to street with premium details like welded elements that finish seams with tech-sport effects. Additional featured details like contrast-colored binding, welded taping, and reflective elements add a cutting edge look to already-modern styling. Additionally, unexpected graphic placements add a point of interest to a stand-out look.  

If you’re interested in this trend, you’re not alone. We expect that this one will be prevalent for a while; unique combinations of texture and technical fabrics will bring a modern edge to your style. 

Futurist–Apparel

Content compliments of SanMar. Check out the Futurist style for your next promotion by clicking here: https://www.sanmar.com/sanmar-servlets/SearchServlet?searchString=SNSpring17Futurist 

 

Pantone's Color of the Year + Fashion Color Report

Pantone's Color of the Year + Fashion Color Report

A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.

Greenery.jpg

PANTONE 15-0343 Greenery

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world.

A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.

Fashion Color Report for 2017

The rest of the Spring 2017 Fashion Color Report "evokes a spectrum of emotion and feeling. From the warmth of sunny days with PANTONE 13-0755 Primrose Yellow to the invigorating feeling of breathing fresh mountain air with PANTONE 18-0107 Kale and the desire to escape to pristine waters with PANTONE 14-4620 Island Paradise, designers applied color in playful, yet thoughtful and precise combinations to fully capture the promises, hope and transformation that we yearn for each Spring" says Leatrice Eiseman, Executive Director of the Pantone Color Institute.

PANTONE 17-4123 Niagara Comfortable and dependable, Niagara leads the PANTONE Fashion Color Report as the most prevalent color for spring 2017. Niagara is a classic denim-like blue that speaks to our desire for ease and relaxation.

PANTONE 17-4123 Niagara
Comfortable and dependable, Niagara leads the PANTONE Fashion Color Report as the most prevalent color for spring 2017. Niagara is a classic denim-like blue that speaks to our desire for ease and relaxation.

PANTONE 19-4045 Lapis Blue Conveying even more energy is Lapis Blue. Strong and confident, this intense blue shade is imbued with an inner radiance.

PANTONE 19-4045 Lapis Blue
Conveying even more energy is Lapis Blue. Strong and confident, this intense blue shade is imbued with an inner radiance.

PANTONE 13-0755 Primrose Yellow By contrast, Primrose Yellow sparkles with heat and vitality. Inviting us into its instant warmth, this joyful yellow shade takes us to a destination marked by enthusiasm, good cheer and sunny days.

PANTONE 13-0755 Primrose Yellow
By contrast, Primrose Yellow sparkles with heat and vitality. Inviting us into its instant warmth, this joyful yellow shade takes us to a destination marked by enthusiasm, good cheer and sunny days.

PANTONE 17-1462 Flame A red-based orange, Flame, is gregarious and fun loving. Flamboyant and vivacious, this wonderfully theatrical shade adds fiery heat to the spring 2017 palette.

PANTONE 17-1462 Flame
A red-based orange, Flame, is gregarious and fun loving. Flamboyant and vivacious, this wonderfully theatrical shade adds fiery heat to the spring 2017 palette.

PANTONE 14-4620 Island Paradise Island Paradise is a refreshing aqua that calls to mind a change of scenery. A cool blue green shade that speaks to our dream of the great escape, Island Paradise is emblematic of tropical settings and our desire to unwind.

PANTONE 14-4620 Island Paradise
Island Paradise is a refreshing aqua that calls to mind a change of scenery. A cool blue green shade that speaks to our dream of the great escape, Island Paradise is emblematic of tropical settings and our desire to unwind.

PANTONE 17-2034 Pink Yarrow Tropical and festive, Pink Yarrow is a whimsical, unignorable hue that tempts and tantalizes. Bold, attention getting and tempestuous, the lively Pink Yarrow is a captivating and stimulating color that lifts spirits and gets the adrenaline going.

PANTONE 17-2034 Pink Yarrow
Tropical and festive, Pink Yarrow is a whimsical, unignorable hue that tempts and tantalizes. Bold, attention getting and tempestuous, the lively Pink Yarrow is a captivating and stimulating color that lifts spirits and gets the adrenaline going.

PANTONE 13-1404 Pale Dogwood Continuing the tranquil mood, Pale Dogwood is a quiet and peaceful pink shade that engenders an aura of innocence and purity. The unobtrusive Pale Dogwood is a subtle pink whose soft touch infuses a healthy glow.

PANTONE 13-1404 Pale Dogwood
Continuing the tranquil mood, Pale Dogwood is a quiet and peaceful pink shade that engenders an aura of innocence and purity. The unobtrusive Pale Dogwood is a subtle pink whose soft touch infuses a healthy glow.

PANTONE 18-0107 Kale Evocative of the great outdoors and a healthy lifestyle, Kale is another foliage-based green that conjures up our desire to connect to nature, similar to the more vivacious Greenery. And, just as we see in nature, this lush and fertile natural green shade provides the perfect complementary background to the more vibrant tones in the palette.

PANTONE 18-0107 Kale
Evocative of the great outdoors and a healthy lifestyle, Kale is another foliage-based green that conjures up our desire to connect to nature, similar to the more vivacious Greenery. And, just as we see in nature, this lush and fertile natural green shade provides the perfect complementary background to the more vibrant tones in the palette.

PANTONE 14-1315 Hazelnut Rounding out the spring 2017 colors is Hazelnut, a key neutral for spring. This shade brings to mind a natural earthiness. Unpretentious and with an inherent warmth, Hazelnut is a transitional color that effortlessly connects the seasons.

PANTONE 14-1315 Hazelnut
Rounding out the spring 2017 colors is Hazelnut, a key neutral for spring. This shade brings to mind a natural earthiness. Unpretentious and with an inherent warmth, Hazelnut is a transitional color that effortlessly connects the seasons.

Catch the Wave

Catch the Wave

This year, PromoShop is very excited to announce the launch of the Wave: their very own trends blog! This blog will focus on the promotional industry and relevant information including “hot” new product categories, styles, trends, as well as decorating styles and more.  

As the promotional product industry has grown and changed over the years, one of the things that has changed for the better is how relevant the styles and trends are — now ideas we are seeing in fashion are hitting the promotional market in less time than ever. With the help of trend forecasting specialists, PromoShop is able to offer promotional merchandise that makes you look on top of the fashion and tech markets.  

Our blog will explore these trends that we are seeing in the fashion and consumer markets, and how it translates to the ideas that we offer you. We hope you enjoy our content as much as we like sharing it with you! Keep your eyes peeled as we update our blog every few weeks, keeping you up to date with the latest and greatest the promotional industry and PromoShop has to offer!